YIWU, China--(BUSINESS WIRE)--On October 21-25, 2015, the 21st China Yiwu International Commodities Fair will take place at Yiwu International Expo Center. With the transformation of China’s economic growth mode, Yiwu, the logistics & trade center of the manufacturing industry in Eastern China, has begun to pursue creativeness instead of simple processing. The innovative and creative trend sweeping across the Eastern coast will also come to this year’s Yiwu Fair.
This exhibition will specially present the innovative design area, which will cover an area of 3,800 square meters with totally 213 standard exhibition booths, and will be divided into the excellent design brand area, the innovation & creativity maker area, the creative market trade area and the Red Star Award area. Many creative products with independent intellectual property rights will appear here.
Improving industrial design ability, assisting industry upgrade of Yiwu
This exhibition has attracted various domestic and well-known foreign design enterprises and institutions to build Yiwu into a national industrial design service platform and to show its great achievements in promoting industrial design and cultural creativity. The entire innovative design area adopted a new “Street-block style” to emphasize the technological and leading-edge characteristics of industrial design, aiming to highlight the brand advantages of the creative design industry and present a fantastic creative design feast.
Facing the requirements of transformation and upgrade in Eastern Coastal China’s manufacturing industry, many local enterprises are in urgent need of more internationalized industrial design institutions in Yiwu.
First involvement of innovation & creativity maker and crowd funding
The innovation & creativity maker area will exhibit splendid and diverse innovation & creativity maker cultures. “As a global small commodities market, Yiwu has a rich portfolio and market resources. Innovative and creative products have a strong market potential, and the innovation & creativity makers are an important force to promote the development of innovation,” said Zhong Yi, Director of marketing Department of China Yiwu International Commodities Fair. “Therefore, the exhibition platform of innovation & creativity maker is built for expanding the market for innovation & creativity maker projects in Zhejiang Province and the country, and promoting the development of the creative design industry.”