16th Annual MITX Awards Honors Cutting-Edge Digital Innovations, Creative Projects and Technological Accomplishments in New England

BOSTON--()--The Massachusetts Innovation & Technology Exchange (MITX) announced the winners of its 16th annual awards competition, recognizing achievement in web and mobile innovation and emerging applications produced and developed in New England. The awards were presented last night in front of a sold-out crowd of over 1,000 attendees at the Sheraton Boston.

“The MITX Awards celebrate creativity in technology and the web. This year’s winners show how these elements can work together to create innovative marketing strategies that move brands and build businesses across every industry,” said MITX president Debi Kleiman. “MITX is proud to recognize the game changing advances that are happening right here in our amazing community, and rippling across the nation. The work from our talented finalists and winners demonstrates just how the smarts, dedication and originality, thriving here in New England, can fuel our industry forward.”

The MITX Awards winners competed in 26 categories including vertical industries ranging from consumer goods to healthcare. The awards honor web sites, applications, and marketing campaigns that also leverage gaming, mobile, search, online video, and social media from companies active in the Internet business and marketing industries in Massachusetts and greater New England.

The 2011 award winners are:

Applied Technology
Good Form Running Marathon Expo Experience

B2B/Professional Services
Fresh Tilled Soil Website Redesign
Fresh Tilled Soil

Brand Response Campaign
Tennessee Honey
Arnold Worldwide

Consumer Goods
Viget Labs

Content Integration
The Edgerton Digital Collections Project
Stoltze Design

Creative Use of Paid Social Media
Amtrak and Travelocity Present: Riding the Rails with the Roaming Gnome
Media Contacts/ Havas Digital with Arnold

Cross Media Campaign
MLB Fan Cave
Hill Holliday with PROD4ever, Endemol and MLB Advance Media

Direct Response
SnapApp: Magic Beans 31 Days of Giveaways
Pangea Media / SnapApp

Maui Jim eCommerce Website
Bluefish Agency

Educational Institution
Uncommon Schools
OHO Interactive

Leadership and Team Simulation: Everest V2
Harvard Business Publishing with Forio Online Simulations

Financial Services
FundVisualizer™ Open Architecture Tool
Putnam Investments with Cantina Consulting & Results Imperative

Games and Branded Entertainment
Nestea: "Start of Something Different" Experiential Campaign
Genuine Interactive with IMG Live and Widen + Kennedy

Healthcare and Wellness
Daily Challenge - Interactive Well-being Product
MeYou Health

Healthcare and Wellness
Mass General in Focus
White Rhino with Jodi Vautrin Design

Innovative Use of Social Strategies
The Trend Micro "What's Your Story" Program

Integration of Mobile
Mobext with Major League Baseball

Bzzy App
PixelMEDIA Inc.

Nonprofit and Government
Impatient Optimists
Velir with Free Range Studios

Rich Media
Mullen with the Boston.com Creative Services Team for JetBlue

Fage, Road to 5 Million Views

Social Influence Applications
Brandbowl 2011
Mullen with Radian6 and The Boston Globe

Take Back Black Friday
Overdrive Interactive with Carmichael Lynch

join.me Website

Travel, Tourism, and Hospitality
Dunkin' Donuts Digital Menu Board

Use of Insight
Good Form Running Campaign


People's Choice for Best Digital Marketing From a Local Brand

Best Use of Technology
The Boston Globe

Best User Experience
Viget Labs

Best Engagement
Brandbowl 2011
Mullen with Radian6 and the Boston Globe

Interactive Marketer of the Year
New Balance

Best in Show
Good Form Running Marathon Expo Experience

The 2011 MITX Awards Platinum Sponsor is PricewaterhouseCoopers. Gold Sponsors are: Boston.com/The Boston Globe and DLA Piper. Silver Sponsors are: adbeast, Atom Group, flashtalking, HireMinds, Onward Search, Putnam Investments, SapientNitro, ShareThis, Sitecore, and Velir.

For additional information, please visit the MITX Interactive Awards website.

About MITX

Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.


Kate Jurras, 617-871-2155 ext. 204

Release Summary

MITX announces the 2011 Interactive Awards winners on December 6.


Kate Jurras, 617-871-2155 ext. 204