+20%+19%+18%+17%+16%more views than past releases9998979695seconds average view time+96%+95%+94%+93%+92%release shares than previous1K0.9K0.8K0.7K0.6Kmultimedia views
the problem
Big News Requires More Than a Normal Press Release
When the Consumer Healthcare Products Association (CHPA) had important messaging to share about savings billions of dollars with over-the-counter (OTC) medicines, they knew they needed an eye-catching way to share their big news with media and consumers.
Turning to Interactive Media
Business Wire's Interactive Media transforms static content into engaging, interactive experiences that capture attention, boost engagement, and drive deeper audience connections.
The Results
CHPA’s news release attracted 20% more views than past releases, increased engagement, and generated more interest, with viewers spending an average of 99 seconds engaging with their Interactive Media asset.
Make Your Next Release Interactive
Learn why CHPA and others use Business Wire Interactive Media to share their news.