Skiing & Snowboarding News

DENVER--(BUSINESS WIRE)--Ikon Pass goes on sale today at ikonpass.com for the 26/27 season and, to kick it off, Ikon Pass has teamed up with U.S. Ski & Snowboard to offer skiers and riders access to the most premier mountain destinations on the planet and an inside look at U.S. Ski & Snowboard athletes. For a limited time, skiers and riders can get a $50 discount on any 2-, 3-, or 4-day Adult Ikon Session Pass at www.ikonpass.com, using the code USAGOLD. Ikon Session Pass holder who use...

DENVER--(BUSINESS WIRE)--Alterra Mountain Company, the world’s leading outdoor recreation company, today announced a leadership transition. Jared Smith has announced his intention to step down from his role as Chief Executive Officer at the end of this season. “Serving as CEO of Alterra has been an honor, and I am deeply proud of the incredible people, capabilities and businesses we’ve added to this amazing company,” said Jared. “The commitment of the ownership group to these mountains, and to...

DENVER, Colo.--(BUSINESS WIRE)--On Thursday, March 12, 2026, skiers and riders can seek the unique at 76 global destinations across the Americas, Europe, Australia, New Zealand, and Asia, when Ikon Pass goes on sale for the 26/27 winter season. Buy the 26/27 Ikon Pass this spring at its lowest price of the year, with the most discounts and offers, and begin planning endless winter adventures. “This season, Ikon Pass holders enjoyed an array of new and improved infrastructure and services around...

SAINT PAUL, Minn.--(BUSINESS WIRE)--The Emily Program announced a free public webinar, Up Close with Jessie Diggins, who speaks openly about her recovery from an eating disorder....

GRANBY, Colo.--(BUSINESS WIRE)--Indy Pass announced that existing passholders can renew their passes starting today for the lowest guaranteed price....

SAN FRANCISCO--(BUSINESS WIRE)--ŌURA, maker of the world’s leading smart ring, Oura Ring, today announced a long-term partnership as the Official Wearable of Team Finland. As the exclusive provider in the category of continuous health and fitness tracking devices, ŌURA will equip Team Finland Olympic athletes with Oura Ring beginning immediately and continuing through the LA28 Olympic Games and the French Alps 2030 Winter Games. Team Finland delivered a strong showing on the world stage at the...

DENVER--(BUSINESS WIRE)--Winter is back across Ikon Pass country with storms dumping snow from coast to coast, with many destinations seeing feet of snow pile up over the past few days. More snow - and joy - is on the way, which means Ikon Pass holders can expect more powder-filled terrain to explore from the Sierra to the Rockies to the East and Canada. Time to start thinking about using your Ikon Pass for hooky days, powder weekends, and sunny spring breaks in the snow. SNOW TOTALS Palisades...

DENVER--(BUSINESS WIRE)--Alterra Mountain Company today announced the appointment of David Flueck as Chief Customer Officer and President, Ikon Pass. With over two decades of experience in travel and hospitality, David will lead the company’s customer engagement strategy as well as its sales, marketing, and communications functions. David’s appointment reinforces Alterra’s commitment to delivering industry-leading hospitality experiences by building meaningful connections between its guests and...

SANTA BARBARA, Calif.--(BUSINESS WIRE)--Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) releases the next offering of clogs and mules for Spring 2026, this time featuring new silhouettes and styles derived from the fan-favorite UGG® Tasman. To showcase the release of these soon-to-be consumer favorites, UGG® tapped global rap sensation Central Cee and Olympic snowboarding champion Su Yiming to be the faces of the newest campaign to celebrate ele...

No-Headquarters/BOZEMAN, Mont.--(BUSINESS WIRE)--Snowflake, the AI Data Cloud company, today announced a new collaboration with U.S. Figure Skating, the national governing body for the sport in the United States, focused on advancing the organization’s data and AI capabilities across business operations, athlete performance insights, and the long-term development pipeline of figure skating. “Data plays an increasingly important role in how we operate, grow and support athletes at every level of...