Generation X News
Stay informed with the most recent press releases related to Generation X, offering insights into the trends, consumer behaviors, and cultural influences that are shaping this pivotal generation. Learn how Generation X is driving change in the world.
Mar 12, 2026 at 9:00 AM
NMI Research: Frictionless Payments Rewire Consumer Spending
NEW YORK--(BUSINESS WIRE)--Frictionless payments are rewiring consumer spending habits, according to new research from NMI®, a global leader in embedded payments infrastructure. In its “Psychology of Payments” survey of 1,000 U.S. adults, half (50%) say they shop more frequently when payments feel seamless, while an equal share (50%) admit they abandon carts when the checkout process feels complicated or frustrating. Frictionless payments fuel higher conversions and average order value (AOV) NM...
Mar 3, 2026 at 10:00 AM
City of Hope®: Early Diagnostics Will Stem the Surge of Colorectal Cancer in Younger Adults
LOS ANGELES--(BUSINESS WIRE)--Experts at City of Hope, one of the nation’s largest and most advanced cancer research and treatment organizations, say the surge in colorectal cancer in people under 50 — often compounded by delayed diagnoses and misinterpreted symptoms — requires age-specific research, treatments, education, and diagnostic tools. A blood test under development at City of Hope could become a breakthrough for detecting the disease early, making it part of an annual exam. Colorectal...
Feb 26, 2026 at 10:00 AM
EMASS Senior Softball League Opens Player Registration for 2026 Season
WAYLAND, Mass.--(BUSINESS WIRE)--Eastern Massachusetts Senior Softball (EMASS) is opening its annual registration campaign for men and women softball players age 50 and older....
Jan 26, 2026 at 8:00 AM
Redfin Reports More Gen Zers are Buying Homes—But It’s a Trickle, Not a Flood
SEATTLE--(BUSINESS WIRE)--More than one-quarter (27.1%) of Gen Zers nationwide owned their home in 2025—up from 26.1% a year earlier—according to a new report from Redfin, the real estate brokerage powered by Rocket. Millennials also eked out a gain in their homeownership rate, to 55.4% from 54.9% a year earlier; it’s natural that millennials’ gain is smaller than that of Gen Z because they’re older and have had more time to buy homes. For older generations, homeownership is holding steady at a...
Jan 8, 2026 at 9:00 AM
Majority of Gen X Feels Confident in Their Investment Decisions, Yet 40% Lack a Formal Financial Plan
NEW YORK--(BUSINESS WIRE)--Equitable, a leading financial services organization and principal franchise of Equitable Holdings, Inc. (NYSE: EQH), today released a new study, “Approaching Retirement: Getting Gen X from Good to Great.” The white paper explores Gen X’s attitudes and behaviors around investing and retirement planning, offering insights to help financial professionals serve the holistic planning needs of this self-reliant generation as retirement shifts from a distant goal to an appr...
Dec 17, 2025 at 9:02 AM
75% of Americans to Maintain or Increase Charitable Giving Through End of 2025, Church Mutual® Survey Finds
MERRILL, Wis.--(BUSINESS WIRE)--A new national survey, Risk Radar Report—2025 Charitable Giving in America1, from Church Mutual Insurance Company, S.I. (a stock insurer)2 reveals that Americans’ generosity won’t waver as conversations about the U.S. economy continue to dominate year-end headlines. According to the survey, 75% plan to maintain or increase their charitable giving through the end of 2025, despite mixed feelings about the economy and their personal finances. Church Mutual conducted...
Dec 16, 2025 at 11:09 AM
Gen X, First Generation Dependent on 401k Plans, Predicts a $400K Retirement Shortfall According to Schroders' Study
NEW YORK--(BUSINESS WIRE)--Americans between the ages of 45 and 60 (Generation X) are staring down a significant retirement challenge, as just 16% believe they have saved enough money, according to the Schroders 2025 US Retirement Survey. On average, Gen Xers expect to retire with $711,771 saved – far short of the $1,116,747 they believe is necessary for a comfortable retirement. That’s a $404,976 savings gap, which is the largest among all generations surveyed. The savings gap facing Baby Boom...
Dec 16, 2025 at 11:09 AM
Nearly Half of Americans More Stressed Heading into 2026, Allianz Life Study Finds
MINNEAPOLIS--(BUSINESS WIRE)--Nearly half of Americans say they are more stressed heading into 2026 than they were at the beginning of 2025, according to the 2026 New Year’s Resolutions Study* from the Allianz Center for the Future of Retirement, part of Allianz Life Insurance Company of North America (Allianz Life). At the end of 2025, 48% say they are more stressed than they were at the start of the year. This is up from 43% last year. Among Americans who say they are more stressed financiall...
Dec 8, 2025 at 8:35 AM
The Entrepreneur's Source: 83% of Americans View Business Ownership as a Viable Alternative to Traditional Jobs
SOUTHBURY, Conn.--(BUSINESS WIRE)--A new survey from The Entrepreneur’s Source reveals that many Americans see business ownership as the key to futureproofing their careers....
Dec 3, 2025 at 7:03 AM
95 Per Cent of Canadians Avoiding Travel to the U.S. Still Plan to Travel Elsewhere, With Nearly Half Using AI to Manage Rising Costs
TORONTO--(BUSINESS WIRE)--The 2026 Blue Cross® Travel Study reveals that geopolitical instability and rising costs, particularly in the United States, are significantly reshaping where and how Canadians travel. Yet despite these challenges, Canadians remain committed to exploring, with many turning to artificial intelligence (AI) to plan more cost-effective trips and make informed decisions about where and when to visit. “Canadians are not travelling less – they’re travelling smarter,” says Syl...
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