Generation X News

Stay informed with the most recent press releases related to Generation X, offering insights into the trends, consumer behaviors, and cultural influences that are shaping this pivotal generation. Learn how Generation X is driving change in the world.

Dec 8, 2025 at 8:35 AM

The Entrepreneur's Source: 83% of Americans View Business Ownership as a Viable Alternative to Traditional Jobs

SOUTHBURY, Conn.--(BUSINESS WIRE)--A new survey from The Entrepreneur’s Source reveals that many Americans see business ownership as the key to futureproofing their careers....
Dec 3, 2025 at 7:03 AM

95 Per Cent of Canadians Avoiding Travel to the U.S. Still Plan to Travel Elsewhere, With Nearly Half Using AI to Manage Rising Costs

TORONTO--(BUSINESS WIRE)--The 2026 Blue Cross® Travel Study reveals that geopolitical instability and rising costs, particularly in the United States, are significantly reshaping where and how Canadians travel. Yet despite these challenges, Canadians remain committed to exploring, with many turning to artificial intelligence (AI) to plan more cost-effective trips and make informed decisions about where and when to visit. “Canadians are not travelling less – they’re travelling smarter,” says Syl...
Nov 20, 2025 at 9:46 AM

Gen Z Shoppers Top the List of Savviest Holiday Spenders

MOUNT LAUREL, N.J.--(BUSINESS WIRE)--According to a TD Bank survey, Gen Z shoppers are the most financially disciplined age group, with 88% taking steps to limit seasonal overspending....
Nov 13, 2025 at 9:44 AM

Americans Are Spending Less on Holiday Decor, Gifts as Economic Uncertainty Ramps Up

SEATTLE--(BUSINESS WIRE)--Holiday cheer is colliding with financial fear, with 28% of Americans trimming their decorating budgets this year and 26% reining in gift spending, according to a new survey from Rocket Mortgage and Redfin, the real estate brokerage powered by Rocket. The pullback isn’t due to a lack of holiday spirit. It's a sign of the times, with many people choosing to spend cautiously amid economic uncertainty. 28% of Americans are spending less on decor this year, and 26% are red...
Nov 13, 2025 at 9:03 AM

Nearly 40% of Women Say They were Misdiagnosed During Perimenopause, National Survey Reveals

IRVING, Texas--(BUSINESS WIRE)--A new national survey finds nearly 40% of women felt misdiagnosed during perimenopause, revealing major gaps in women’s healthcare....
Nov 12, 2025 at 8:01 AM

Herself Health and Midi Health to Bring Comprehensive Continuum of Care to Minnesota Women in Midlife and Beyond

MINNEAPOLIS--(BUSINESS WIRE)--Herself Health, the leading healthcare company providing comprehensive primary in-person and virtual care to women as they age and mature, and Midi Health, a virtual clinic dedicated to women navigating midlife, announced a new collaboration today to deliver coordinated care for women through a hybrid model that combines virtual services with in-person primary care clinics across the Twin Cities. The strategic relationship will bring a continuum of care that addres...
Nov 11, 2025 at 8:30 AM

Qlik Survey: Family Still Rules the Kitchen, but AI Joins the Thanksgiving Table

PHILADELPHIA--(BUSINESS WIRE)--New research from Qlik reveals how Americans are using AI this Thanksgiving to prep and plan meals, as well as keep families entertained....
Nov 6, 2025 at 11:33 AM

November is National Family Caregivers Month: National Life Group Partners With Homethrive to Add Free Caregiver Support

MONTPELIER, Vt. & ADDISON, Texas--(BUSINESS WIRE)--November is National Family Caregivers Month: National Life Group partners with Homethrive to add free caregiver support for the Sandwich Generation...
Nov 6, 2025 at 9:00 AM

Most ETF Investors Can Envision Moving to ETF-Only Portfolios With Half Saying It Could Be in the Next Five Years

WESTLAKE, Texas--(BUSINESS WIRE)--Amid an expanding universe of new investing products, asset classes and strategies, ETFs are playing a dual role in investor portfolios – serving as low-cost building blocks and a flexible entry point for exposure to more specialized areas. According to Schwab Asset Management’s 2025 “ETFs and Beyond” study, most ETF investors (62%) can envision putting their entire investment portfolios into ETFs – with half (50%) saying they could be fully invested in ETFs in...
Nov 6, 2025 at 9:00 AM

What’s Keeping Employees Around? More Than Half Say Health, Retirement and Family Benefits

SAN DIEGO--(BUSINESS WIRE)--Payroll Integrations, the unified payroll API simplifying employee benefits and financial wellness, has released the second part of its findings from its 2025 Employee Financial Wellness Report. The second annual report reveals that more than half (58%) of employees are staying in their current jobs because of their benefits. As employees face a slowing job market and an unpredictable economy, many are choosing stability–and their benefits–over new opportunities. Amo...
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