Generation X News

Stay informed with the most recent press releases related to Generation X, offering insights into the trends, consumer behaviors, and cultural influences that are shaping this pivotal generation. Learn how Generation X is driving change in the world.

Jul 16, 2026 at 6:00 AM

Hasbro to Produce New Toys Based on Nintendo’s The Legend of Zelda Franchise

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, a leading games, IP and toy company, today announced a new licensing partnership with Nintendo to create products based on the popular Legend of Zelda franchise. This multi-year collaboration is set to begin in 2027, starting with the first reveals of three 6" scale figures at San Diego Comic Con (July 23-26, 2026). “For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of disco...
Jul 15, 2026 at 11:02 AM

Red Rocks Credit Union Summer Squeeze Survey: Rising Costs Are Changing How Coloradans Navigate Wedding Season

LITTLETON, Colo.--(BUSINESS WIRE)--Wedding costs have always extended beyond the couple. But with everyday expenses taking up more of the household budget, new research from Red Rocks Credit Union shows that the cost of participating in wedding season, from travel and attire to gifts and related events, is becoming harder for many Coloradans to absorb. Many are reconsidering, scaling back or financing the cost of showing up.The second installment of Red Rocks Credit Union’s Summer Squeeze Survey...
Jul 15, 2026 at 10:20 AM

New York Life Launches an Indemnity Benefit for its Asset Flex Long-Term Care Insurance Solution

NEW YORK--(BUSINESS WIRE)--New York Life announced the launch of an indemnity benefit payment option for Asset Flex, its hybrid long-term care (LTC) insurance solution combining long-term care and universal life insurance. The Asset Flex Indemnity feature offers greater flexibility in how benefits are delivered, expanding how clients address LTC needs within a broader financial strategy. “We know that 70% of Americans turning 65 will need some form of LTC1, but LIMRA research finds only 3% over...
Jul 14, 2026 at 9:30 AM

Americans Seek Financial Stability, Prioritize Retirement Confidence

NEW YORK--(BUSINESS WIRE)--Amid economic uncertainty, Americans are adjusting budgets, revisiting strategies and planning for the future. Yet their confidence in long-term financial security is falling, according to the latest New York Life Wealth Watch Midyear Outlook survey. The survey found that 61% of Americans have a financial strategy in place, up from 58% a year ago, and 79% have taken steps to address their financial concerns. Yet just 52% are confident their retirement savings will las...
Jul 8, 2026 at 9:00 AM

Visa Research: The Great Wealth Transfer Is Already Reshaping How Americans Spend

SAN FRANCISCO--(BUSINESS WIRE)--New research from Visa Business and Economic Insights (VBEI) finds that the great wealth transfer is already influencing major financial decisions, from home purchases to travel and long-term saving. The research estimates that approximately $36 trillion will transfer from baby boomers to Gen X and millennial households over the next 20 years. The findings also show that most of this wealth will flow to households that are already financially secure, making the s...
Jun 25, 2026 at 10:00 AM

Banyan Tree Kuala Lumpur Tops First Asia Pacific Independent Hotel Ranking for Over-50 Travellers

SINGAPORE--(BUSINESS WIRE)--Greytt today launched The Greytt 50, the world’s first independent ranking of hotels for travellers aged 50 and over....
Jun 23, 2026 at 10:24 AM

Only 1 in 4 Americans Think Now Is A Good Time To Invest, Allianz Life Study Finds

MINNEAPOLIS--(BUSINESS WIRE)--Americans are growing more cautious about investing as concerns about a potential recession and ongoing market volatility rise, according to the Q2 2026 Quarterly Market Perceptions Study* from the Allianz Center for the Future of Retirement, part of Allianz Life Insurance Company of North America (Allianz Life).About three in five (62%) worry that a major recession is right around the corner. This is up from 54% last quarter. Boomers (57%) are less likely to have t...
Jun 17, 2026 at 3:30 PM

Align Probiotic Launches Nationwide Call For Backup to Help Women 50 and Beyond Combat Occasional Gas and Bloat

CINCINNATI--(BUSINESS WIRE)--Align Probiotic is unmasking a quiet disruptor facing the world’s ultimate superheroes. As women 50 and older balance demanding careers, support their children, care for aging parents, and just generally keep the world spinning, millions of these high-performing women are quietly powering through uncomfortable realities of midlife, including taboo wellness obstacles -- occasional bloating, gas, and abdominal discomfort. On June 16, Align Probiotic launched a nationa...
Jun 16, 2026 at 11:56 AM

In The Age of AI, Workers Crave Pen and Paper: Quill Marks 70th Anniversary With Retro Print Catalog to Combat Digital Fatigue

LINCOLSHIRE, Ill.--(BUSINESS WIRE)--In an era dominated by screens, notifications and an always on mentality, Quill – a Staples subsidiary and agile, delivery-first workplace supplies provider – is doing something beautifully counter-cultural to celebrate its 70th anniversary: it is bringing back the print catalog. Launched June 15, Quill’s limited-edition retro print catalog – a coffee-table worthy lookbook designed to bring back the experience that once lived on desks and breakroom tables acr...
Jun 16, 2026 at 9:00 AM

O.C. Tanner Releases First State of Generations at Work Report, Reveals How Generational Synergy Drives Stronger Workplace Performance

SALT LAKE CITY--(BUSINESS WIRE)--Today, O.C. Tanner, the global leader in employee recognition solutions, released its first annual State of Generations at Work Report. The report findings reveal how organizations can move beyond generational stereotypes to create stronger collaboration, greater innovation, and healthier workplace cultures. Based on data gathered from over 5,700 employees across 17 countries, the report explores how organizations can navigate the realities of a multigenerationa...
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