Media News

NEW YORK--(BUSINESS WIRE)--Zeta Global to Participate in Upcoming Investor Event...

LOS ANGELES--(BUSINESS WIRE)--The Latino Donor Collaborative (LDC) today released its 2025 LDC U.S. Latinos in Media Report™: Full Year Update and the 2026 LDC Strategic Roadmap for the Entertainment Industry™. The data highlights a widening chasm between where Latinos consume English-language content and how they are represented on and off screen in the industry. The analysis connects audience behavior directly to company-level financial performance, providing entertainment executives with cle...

NEWTON, Mass.--(BUSINESS WIRE)--BrightTALK by Informa TechTarget has been recognized as a Leader in the most recent SPARK Matrix™ for Event Experience Platforms (EExP) by QKS Group....

TORONTO & NEW YORK--(BUSINESS WIRE)--Klick Health today confirmed 18 senior leaders have joined the company to support its ongoing double-digit growth. Today’s announcement comes a week after the independent, global agency was named a Fortune Best Workplace in New York, its sixth workplace culture award already in 2026. It also follows Klick’s #2 ranking in Medical Marketing + Media’s (MM+M) Agency 100 listing, which said Klick, “operates less like a traditional agency and more like a commercia...

NEW YORK--(BUSINESS WIRE)--Wpromote x Giant Spoon taps Smartly to accelerate AI-powered creative and media activation across paid social, CTV and Google....

AUSTIN, Texas--(BUSINESS WIRE)--InMarket, the outcome intelligence platform, today announced the beta launch of Maestrø, an agentic media optimization orchestrator that connects every brand's campaign decisions back to real-world consumer outcomes. As brands and agencies accelerate AI adoption, Maestro provides the accountability layer that ensures faster changes are based on true incremental growth, not AI hallucinations. Maestrø puts InMarket's Outcome Intelligence directly in the hands of th...

NEW YORK--(BUSINESS WIRE)--Integral Ad Science (IAS), a leading global platform that connects AI-powered media quality to real business outcomes, today announced the general availability of Quality Connect, a new transparency and optimization solution that gives publishers direct, near real-time visibility into the media quality preferences advertisers set for their campaigns. Available within the IAS Pulse publisher platform, Quality Connect closes a long-standing transparency gap between buye...

NEW YORK--(BUSINESS WIRE)--Completed integration of recent acquisitions of Greater Than One and Spring & Bond strengthens Real Chemistry’s media and omnichannel offering...

NEW YORK & PARIS--(BUSINESS WIRE)--NIQ (NYSE: NIQ), the world’s leading consumer intelligence company, today announced a new collaboration with Ogury, the global AdTech company powered by Persona Intelligence. Through the collaboration, Ogury will integrate NIQ’s GeoPurchase data into its Persona Intelligence Engine, strengthening audience planning, media activation, and strategic insights for marketers. NIQ delivers world-leading retail intelligence, capturing actual purchase data at the produ...

HOUSTON--(BUSINESS WIRE)--IRCODE, a computer vision and AI company that makes television interactive and shoppable in real time, today announced that Sinclair, a diversified media company and a leader in local news, sports, and broadcasting, has made a strategic investment in IRCODE. Alongside the investment, Sinclair will roll out IRCODE-powered interactive television through IRCODE Lens, a 24/7 real-time interactive channel that lets viewers engage directly with what they see on screen to buy...