Content Marketing News

NEW YORK--(BUSINESS WIRE)--Mediaocean Introduces NIVO AI with Innovid Agents Driving 90% Improvement in Speed to Campaign Launch...

NEW YORK--(BUSINESS WIRE)--For the first time, the GEICO Gecko is stepping into a live, unscripted conversation. Today, the brand character appears as a real-time, AI-powered participant on the iHeartMedia podcast “Fudd Around and Find Out,” hosted by Azzi Fudd, the No. 1 overall pick in the 2026 WNBA draft and a guard for the Dallas Wings. The integration brings the Gecko to life in a dynamic new way, powered by AI technology developed and distributed in partnership with Framestore, The Martin...

IRVINE, Calif.--(BUSINESS WIRE)--Viant today announced its enhanced Publisher Solutions, a centralized tool set that provides access to critical insights and monetization intelligence...

VENTURA, Calif.--(BUSINESS WIRE)--The Trade Desk, a leading global advertising technology company, today announced the appointment of Sarah Gavin as Chief Marketing Officer and Executive Vice President. Gavin will lead The Trade Desk's marketing organization, overseeing global brand, communications, customer marketing, and demand generation efforts. She will play a key role in elevating the company's market presence, deepening engagement with customers and partners, and advancing its vision for...

ST LOUIS--(BUSINESS WIRE)--Earlier this year, Meta made sweeping API changes that completely altered attribution tracking and targeting for advertisers. The result was that many marketing and ad companies and their clients witnessed their Meta Ad conversion numbers drop by anywhere from 20% to 40% seemingly overnight. However, Drive Social Media is assuring its customers that while Meta’s recent changes affect how ads are measured, they do not affect the actual performance or ROI of ads. With t...

BOSTON & FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--LaVoieGov earns industry recognition with a Bronze Bell Ringer Award for excellence in government and public affairs communications....

CHICAGO--(BUSINESS WIRE)--Walker Sands, an integrated B2B growth services agency, today announced the acquisition of RevPartners, a revenue operations (RevOps) and GTM engineering firm recognized for its expertise in HubSpot CRM architecture, demand orchestration and managed RevOps services. The acquisition expands Walker Sands’ capabilities across CRM and marketing automation systems, data and GTM operations, helping clients better connect brand, demand and revenue performance. RevPartners is...

OSHKOSH, Wis.--(BUSINESS WIRE)--In the summer issue of amplify magazine, explore how a variety of organizations use promotional products to turn shared moments into lasting memories....

LOS ANGELES--(BUSINESS WIRE)--Creator content has moved from a brand awareness tactic to the operational backbone of enterprise advertising, according to new data from CreatorIQ's Creator-Powered Funnel report. Surveying 100 paid media marketers and marketing executives, the research reveals that the traditional marketing funnel has compressed into a creator-powered ecosystem where awareness, consideration, and conversion take place simultaneously across social media, paid media, and commerce....

SAN FRANCISCO--(BUSINESS WIRE)--10Fold research finds B2B tech sectors are adapting to AI search at different speeds, with industry-specific tech, IoT and AI companies moving fastest...