Content Marketing News

NEW YORK--(BUSINESS WIRE)--impact.com, the world’s leading and largest commerce partnership marketing platform, and Evertune, a pioneer in Generative Engine Optimization (GEO) and AI marketing, today announced a partnership to give brands a clear view into how they appear in AI-generated search results, and a way to act on those insights. The partnership showcases AI search visibility metrics within impact.com, along with built-in partnership activation, showing brands how Large Language Models...

NEWARK, Del.--(BUSINESS WIRE)--ImageKit introduces its Contentful app, enabling CMS users to access approved media from ImageKit directly into Contentful, making workflows smoother....

LAS VEGAS--(BUSINESS WIRE)--Zeta Global Announces Exclusive Programming at CES 2026, Exploring the Future of AI-Powered Marketing and Evolution of Athena by Zeta™...

NEW YORK--(BUSINESS WIRE)--The Deep View, a next-generation media company covering artificial intelligence for business leaders, developers, and the broader tech ecosystem, today announced that technology editor Jason Hiner has joined as Editor-in-Chief and Chief Content Officer. Hiner brings more than two decades of experience leading high-growth editorial teams at ZDNET, CNET and TechRepublic, where he helped shape industry coverage during multiple waves of technological change, including the...

BOSTON--(BUSINESS WIRE)--PAN, a global, integrated, data-driven marketing and PR agency for B2B tech and healthcare brands, today announced the launch of its new B2B Web Services offering. The new capabilities expand the agency’s integrated marketing services with a modern, analytics-led approach to website strategy, design, messaging, development, and long-term optimization. This announcement builds on years of website strategy, copywriting, design, and development that naturally emerged from...

LEXINGTON, Ky.--(BUSINESS WIRE)--Valvoline Inc. (NYSE: VVV), the quick, easy, trusted leader in preventive automotive maintenance is proud to announce that Valvoline Instant Oil Change has been ranked #16 and the top automotive retail company on Yelp’s “Most Loved Brands” list for 2025, recognizing its strong customer loyalty and trusted service at more than 2,300 locations in North America. Yelp’s Most Loved Brands ranking highlights the top consumer-preferred brands nationwide, based on key i...

SALT LAKE CITY--(BUSINESS WIRE)--Impartner, the global leader in partner management and partner marketing automation, today announced the release of Aimi (Artificial Impartner Intelligence), a new AI engine embedded in the Impartner platform, designed to improve partner productivity and strengthen the operational foundation supporting enterprise partner revenue motions. Aimi addresses the most requested automations from market leaders, delivering three core capabilities: intelligent content cre...

ISTANBUL--(BUSINESS WIRE)--Agentic Commerce is a new paradigm where AI agents act as autonomous sales, service, and marketing entities, handling everything from product recommendations to checkout assistance and post-purchase follow-ups across web, WhatsApp, marketplaces, and social platforms. At the center of this transformation is Loops AI, whose agents are already transforming customer engagement into a revenue-producing channel through real-time, autonomous agents that learn from brand data...

SAN FRANCISCO--(BUSINESS WIRE)--Pinterest, Inc. (NYSE: PINS), a leading AI-powered visual search and discovery platform, today announced it has entered into a definitive agreement to acquire tvScientific, a connected TV (CTV) performance advertising platform. For the first time, Pinterest will combine its intent-rich audience signals with a CTV engine, so marketers can clearly measure how TV lifts the results of their performance ad campaigns. Pinterest reaches 600 million monthly active users...

NEW YORK--(BUSINESS WIRE)--WunderKIND Ads, the leader in non-interruptive, user-first advertising experiences, today announced a programmatic integration with Yahoo DSP, granting advertisers scalable, data-rich access to Wunderkind’s proprietary CTV Pause Ads. This integration offers a more efficient path to Wunderkind's high-impact CTV format for all Yahoo DSP buyers via private marketplace deals, unlocking the power of first-party data and non-intrusive ad experiences during one of CTV’s high...