Walker Sands Named a Representative Vendor in 2026 Gartner® Market Guide for B2B Marketing Agencies

Walker Sands' outcomes-based framework connects brand, demand and revenue as AI and evolving buyer behaviors reshape B2B marketing

CHICAGO--(BUSINESS WIRE)--Walker Sands, an integrated B2B growth services agency, today announced its inclusion as a Representative Vendor in the 2026 Gartner® Market Guide for B2B Marketing Agencies. The report, published October 20, 2026, identifies 17 representative agencies and examines the evolving B2B agency landscape, including emerging capabilities, market trends and recommendations for CMOs evaluating agency partners.

Walker Sands is categorized among Large Consolidated Agencies in the report.

Walker Sands believes that the inclusion comes as B2B marketing undergoes a significant transformation. According to the agency’s 2026 B2B Growth Maturity Assessment, 79% of B2B marketing and business leaders struggle to demonstrate marketing's contribution to business outcomes, underscoring the need for a more connected approach to strategy, execution and measurement.

"B2B marketers are under constant pressure to prove their impact on business growth, but too many organizations are still operating with disconnected strategies, teams and metrics," said Andrew Cross, chief executive officer of Walker Sands. "Marketing leaders need to make confident decisions about where to invest and show how those investments contribute to growth; their agency should empower them to make those decisions, connect the right services around their goals and take responsibility for measuring progress. That’s the standard we’ve built Walker Sands to deliver."

To learn more about how Walker Sands drives growth for B2B brands, visit www.walkersands.com.

Gartner Attribution

Gartner, Market Guide for B2B Marketing Agencies, Philip Black and Jay Wilson, October 20, 2026.

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About Walker Sands

Walker Sands is an integrated B2B growth services agency with expertise in strategy, data, content, creative, strategic communications, digital marketing and RevOps. The agency’s Outcome-based Marketing (OBM) approach helps B2B brands grow, build reputation, generate demand, drive engagement and strengthen market position. A 10-time Inc. 5000 honoree, Walker Sands is one of the fastest-growing B2B agencies in the world, proudly serving 100+ clients from offices in Chicago, Seattle and Boston. Learn more at walkersands.com.