HGregoire Hits the Road With Operation Red Nose for the 23rd Consecutive Year
HGregoire Hits the Road With Operation Red Nose for the 23rd Consecutive Year
The company will provide four vehicles, match donations and bring together approximately 30 employees to help keep roads safe during the Holiday season
Partners gather for the launch of Operation Red Nose’s 2026 campaign. From left to right: Alexianne Lafrance-Legault (Desjardins), Lise Gagnon (City of Mascouche), Red Nose, Geneviève Cossette (Sports Laval), Marouan Bel Fakir (SAAQ), Maxime Balthazar (Laval Police Service), Flavia Novac (City of Laval) and Michèle Létourneau (HGregoire).
MONTRÉAL--(BUSINESS WIRE)--For the 23rd consecutive year, HGregoire is renewing its commitment to Operation Red Nose to help promote road safety during the Holiday season. The company will once again provide vehicles to the Montréal and Laval-North Shore organizations in addition to bring together 30 or so of its employees to take part in a volunteer night on December 11. During this evening, the company will match donations collected from service users, thereby maximizing the impact of its local road safety initiatives.
Two vehicles will be provided to Operation Red Nose Montreal and two to Operation Red Nose Laval–North Shore. This logistical support will facilitate volunteer transportation and help ensure the successful operation of the campaigns in both regions.
“Operation Red Nose has truly become part of our Holiday traditions,” stated Harry Kasparian, Vice-President of Marketing at HGregoire. “We are proud to be able to directly support the initiative by providing vehicles and proud to see our employees actively take part. This shared commitment is what makes our involvement meaningful and allows us to have a lasting, positive impact on the communities we serve.”
In addition to providing vehicles, HGregoire is committed to encouraging its employees to get involved in Operation Red Nose’s activities. On December 11, some 30 employees will join volunteer teams on the roads to contribute directly to the transportation service offered to the population.
As the holiday season approaches, HGregoire urges motorists to take advantage of Operation Red Nose and encourages community members to join the initiative by volunteering.
About HGregoire
Established in 1993, HGregoire is committed to simplifying the car-buying process through its core values of customer service excellence, transparency and smart use of technology. For over 30 years, HGregoire has operated dealerships in Quebec and the U.S., offering both new and pre-owned vehicles. For more information, visit www.hgregoire.com.
About Operation Red Nose
Operation Red Nose is a non-profit organization whose mission is to promote the adoption of responsible behaviour in order to prevent drinking and driving. In addition to offering a chauffeur service, the proceeds of which are invested in youth and amateur sporting activities, the organization also coordinates different awareness activities throughout the year.
Contacts
Media information:
Jacob Brunette-Savard
Torchia Communications
438-777-8876 / jacob@torchiacom.com

