Power Couple Russell Wilson and Ciara Join Orion as Partners and Investors

Key Takeaways

• Super Bowl Champion quarterback, 10x Pro Bowler and CBS Sports NFL Today Analyst, Russell Wilson and multi-platinum, GRAMMY-winning global icon Ciara are now Partners and Investors in sleep-tech startup Orion, serving as active advisors across product development, brand strategy, and commercial growth.
• Founded in 2025, Orion launched a personalized Smart Mattress Cover that provides night-time thermal regulation and biometric tracking to optimize recovery, physical performance, and deep sleep.

NEW YORK--(BUSINESS WIRE)--Orion, the health technology company advancing longevity through better rest with night-time thermal regulation and biometric tracking to optimize recovery, today announced Partnership and Investment with Super Bowl Champion quarterback Russell Wilson and multi-platinum, GRAMMY-winning global icon Ciara. The entrepreneurial powerhouse duo is committed to supporting Orion’s advocacy for sleep optimization, brand expansion and product development.

Orion will deploy the new capital across key company initiatives, including continuing their rigorous clinical studies, hardware and software product innovation, advanced feature development, and comprehensive real-world testing.

Having prioritized smart sleep technology for years, Russell Wilson and Ciara have experienced first-hand how transformative thermal regulation and deep sleep tracking can be for physical recovery, cognitive performance, and overall well-being. Russell Wilson and Ciara are actively embedding themselves into Orion’s growth trajectory—already participating in strategy meetings, consulting on innovation, and headlining upcoming commercial campaigns.

“At Orion, we look for true partners who embody our mission to unlock human potential through better sleep,” said Harry Gestetner, CEO and Founder of Orion. “Russell and Ciara are elite high-performers who understand that quality sleep isn’t a luxury, it’s the fundamental engine that keeps them performing at their best. Having them join our team as world-class performers and committed partners is a game-changer for Orion.”

Russell Wilson and Ciara bring an exceptional track record of intentional brand building and venture investing. As partners, the duo will actively champion Orion across their extensive personal and professional networks.

“Sleep is one of the most powerful recovery tools we have,” said Russell Wilson and Ciara. “We’ve seen the direct impact Orion has on how we rest, recharge, and perform overall, and we’re excited to join the company as partners and investors to help bring that same competitive advantage and life-changing restorative sleep to more people.”

Orion’s roster of ambassadors, strategic advisors and investors include Caleb Williams, Derrick White, Kyle Kuzma and Winnie Harlow, Allison and Stephen Ellsworth, Jim McKelvey, Ben Greenfield, Dr. Vonda Wright, and many more.

Launched in 2025, Orion's Smart Cover uses built-in sensors to track heart rate, breathing and sleep patterns, adjusting temperature throughout the night with no setup required. With temperature being one of the most important controllable factors in sleep, Orion’s thermoregulation works with the body’s natural cooling process to promote deeper sleep, more REM, and fewer disruptions—making six hours of sleep feel like ten.

For more information on Orion, visit: https://orionsleep.com/.

About Orion

Orion is a personalized sleep temperature cover designed to help people sleep deeper, recover better, and wake up more refreshed. Fitting seamlessly over any existing mattress, Orion creates a personalized sleep environment tailored to the body, optimizing temperature - the most important drivers of sleep quality. With a mission to transform longevity through better sleep, Orion makes six hours of sleep feel like ten.