Identity Digital and Deqo Launch Domain Options to Improve Capital Efficiency for Investors

New financial tool reduces the upfront capital required to pursue valuable domains, helping investors build larger, more diversified portfolios.

BELLEVUE, Wash.--(BUSINESS WIRE)--Identity Digital®, a leader in connecting the online world through domain names and related technologies, and Deqo, an all-in-one platform for domain name investors, today announced Domain Options, a new offering that gives investors the exclusive right to market and sell Identity Digital domains.

Lower carrying costs give investors room to build larger portfolios. Research projects that the global domain aftermarket will nearly double by 2035, and investors can only capitalize on that growth with inventory they can afford to maintain.

With Domain Options, investors pay a one-time fee for exclusive rights to market and sell a domain for 24 months. The fee costs less than registering and renewing the same domain over that period, allowing investors to build larger, more diversified portfolios. When an investor finds a buyer and exercises the option, the platform automatically transfers the domain while securely holding payment until the transfer is complete. If the domain does not sell within 24 months, the option expires, and the domain returns to general availability.

Key features of Domain Options include:

• 24-month exclusive rights: Investors have two years to sell a domain before the option expires.
• Lower-cost portfolio building: Investors pay a one-time fee that costs less than registering a domain.
• Ready-to-sell listings: Investors can market domains from day one with hassle-free sales configurations. Listings automatically direct potential buyers to a designated marketplace, and transfers happen instantly after purchase.
• Upfront price certainty: Investors know their option cost from the start and see how each partner shares in the proceeds of a successful sale, with no hidden fees.

"As demand continues to grow, we want to give investors more ways to identify and participate in the sale of higher-value domains,” said Brian Lonergan, Vice President of Product Strategy at Identity Digital. “By lowering upfront costs, Domain Options help investors expand and diversify their portfolios.”

“Investors want to make well-informed decisions about which domains to register,” said Margot Bushnaq, CEO at Deqo. “We build tools that help them explore inventory, follow buyer demand, make informed financial decisions, and act on what they learn. Domain Options is a natural fit for our platform.”

Domain Options are available at prices ranging from $20 to $30 for two years, depending on the associated domain name. Domain Options launches with 17 TLDs, including info, .io, .studio, .bet, and .live, with additional TLDs to follow. Visit Deqo.com to learn more and request access.

About Identity Digital

Identity Digital Inc. simplifies and connects the online world with domain names and related technologies to empower people to build, market, and own their authentic digital identities. With the world’s largest portfolio of TLDs, including .llc, .pro, .world, .fyi, and .studio, Identity Digital supports over 28 million domains on its innovative registry services platform. In addition, Identity Digital enables customers to discover, register, support, and use high-quality domain names with its registrar, name.com. Headquartered in Bellevue, WA, Identity Digital is a global company with approximately 250 employees. For more information, please visit identity.digital.

About Deqo

Deqo is the all-in-one domain asset management platform, built by domain investors for domain investors. It shows investors what their portfolio costs, earns, and is worth, and gives them the tools to act on it: financial reporting and projections, a retail marketplace with built-in escrow, wholesale trading, registrar services, and domain options, an industry first available only on Deqo. Deqo Inc. was launched in 2026 by Boxador, the venture studio behind BrandBucket, the original curated marketplace for brandable domain names since 2007. Learn more at deqo.com.