HOTELS.COM AND REAL MADRID ANNOUNCE MULTI-YEAR GLOBAL PARTNERSHIP

LONDON--(BUSINESS WIRE)--Hotels.com® today announced a new multi-year global partnership with Real Madrid, one of the most recognised and successful football clubs in the world.

The partnership connects the global hotel booking platform with Real Madrid's vast international 677M fanbase through content, digital activations, matchday visibility and exclusive experiences.

As an Official Partner of Real Madrid, Hotels.com will have exclusive access to matchday branding, digital content opportunities, and hospitality experiences at the iconic Bernabéu Stadium. It will also enable Hotels.com and Real Madrid to collaborate on campaigns that help supporters travel and bring them closer to the club throughout the season.

The partnership is rooted in the strong alignment between Real Madrid's global fanbase and Hotels.com's core audience of frequent hotel bookers. According to official sources and audience insights, Real Madrid supporters are avid travellers, frequently journeying to matches, tournaments and away fixtures, and are more likely to travel and stay in hotels than the general population.

Combined with the club's international reach, the partnership provides Hotels.com with a unique opportunity to connect with travellers through one of the world's most passionate fan communities. Hotels.com search data is showing that hotel stays in Madrid during the months of the current season are up 30%* year-over-year, proving the city’s growing appeal for global travellers.

“Real Madrid is one of the most iconic brands in global sport, with an unmatched ability to connect with fans around the world. This partnership gives Hotels.com a powerful platform to engage a passionate, highly relevant audience through compelling content and meaningful experiences,” said Hotels.com General Manager Hari Nair. “The loyalty that defines Real Madrid's fanbase makes this a natural fit for Hotels.com. We know Real Madrid fans over index on travel frequency, so we want to reward them with instant savings today and the flexibility to bank rewards for future trips.”

Emilio Butragueño, Real Madrid’s Institutional Relations Director, said: “This partnership represents a great opportunity for us to continue growing as a club alongside a leading company in its sector, with whom we share fundamental values such as the pursuit of excellence, a commitment to service, innovation, and the ability to connect with our respective audiences.”

Over the coming seasons, Hotels.com and Real Madrid will collaborate on a range of fan-focused initiatives. Through the partnership, Hotels.com will engage fans across Real Madrid's global ecosystem, leveraging the club's digital channels, in-stadium presence and hospitality opportunities to showcase how travellers can get rewarded every time they book.

The announcement also reinforces Hotels.com's broader commitment to investing in football partnerships that deliver meaningful audience engagement, cultural relevance and long-term brand growth across priority markets.

Notes to Editors

*Based on lodging searches made from January 1, 2026 – October 9, 2026, on Hotels.com global POSa, for travel between August 1, 2026, and May 31, 2027, compared to the same dates the previous year.

About Hotels.com

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As a member, you save with discounts of 20% or more on hundreds of thousands of hotels worldwide and earn £100 in rewards after 10 eligible nights. Plus, with Save Your Way™, you can choose how to save: use your member discount to save at booking or bank that discount as rewards for a future trip—no blackout dates, no gimmicks. It’s travel on your terms.

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