-

Missionforce National Security Achieves ‘Awardable’ Status for Department of War Recruiting Capabilities in the CDAO's Tradewinds Solutions Marketplace

SAN FRANCISCO & WASHINGTON--(BUSINESS WIRE)--Salesforce, the world’s #1 Agentic CRM, today announced it has received “Awardable” status for Missionforce National Security personnel recruiting through the Chief Digital and Artificial Intelligence Office’s (CDAO) Tradewinds Solutions Marketplace. This designation gives Department of War (DOW) organizations direct access to Salesforce’s recruiting solutions through the marketplace, helping military recruiters more effectively identify, engage, and retain qualified talent to support mission readiness.

The Tradewinds Solutions Marketplace (TSM) is the premier offering of Tradewinds, the DOW’s suite of tools and services designed to accelerate the procurement and adoption of advanced technology, machine learning (ML), digital, and data analytics capabilities.

The DOW currently faces a significant critical talent shortfall, particularly across cyber and specialized technical fields, with approximately 20,000 vacant positions impacting operational readiness across the U.S. Armed Services. To close personnel gaps, leadership set a goal to streamline hiring timelines down from months to 25 days.

Missionforce National Security addresses this challenge by modernizing recruiting and retention through intelligent automation, analytics, and marketing capabilities that help military recruiters work more efficiently, improve the recruit experience, and strengthen talent retention.

“National Security comes down to the people behind the mission, and we’re enabling defense leaders to recruit at the speed that mission demands. Missionforce National Security brings trusted technology directly into the hands of recruiters to collapse hiring timelines and cut through administrative friction — ensuring our armed forces can maintain peak force readiness, meet critical end-strength targets, and stay focused on what matters most.” — Kendall Collins, CEO of Missionforce & Government Cloud

Authorized at Impact Level 5 (IL5), Missionforce National Security leverages Agentforce 360, powered by Public Sector Solutions, Data 360, Marketing Cloud, and Tableau Next, for its personnel recruiting capabilities to establish a secure, federated data foundation. Connecting personnel data and the full recruiting lifecycle — without requiring agencies to rip and replace existing legacy systems — personnel recruiting builds on a proven infrastructure already supporting the U.S. Armed Services. Key capabilities include:

  • Agentic talent engagement: Recruiters can deploy Marketing Cloud to auto-generate targeted recruiting campaigns in seconds using plain-language prompts, significantly accelerating candidate outreach.
  • Accelerated verification: Automated workflows verify candidate qualifications including ASVAB scores, role eligibility, and clearance status while proactively flagging potential access anomalies to protect the mission.
  • Proactive retention: Integrated Tableau analytics link engagement signals, performance metrics, and promotion timelines to identify attrition risks, enabling leadership to conduct proactive outreach before vacancies occur.
  • Mission-ready, fast: Missionforce National Security plugs into existing DOW systems and data, giving personnel and recruiting leaders a single, trusted view, quickly and securely.
  • Strict governance and oversight: Engineered for the DOW's most sensitive missions, Missionforce National Security enforces rigorous IL5 governance and data security protocols while maintaining critical human oversight over all agentic actions.

“Every open position in the armed services impacts U.S. national security. With Missionforce National Security’s personnel recruiting capabilities now available on the Tradewinds Solutions Marketplace, we’re able to put proven, mission-ready technology directly into the hands of defense leaders faster. By accelerating how the Department of War recruits, verifies, and retains specialized talent, we are proud to play a part in helping reduce personnel shortfalls and enabling our military to maintain an enduring operational edge.” — Kevin Paschuck, EVP, Global Public Sector at Salesforce

Missionforce National Security was recognized for personnel recruiting among a competitive field of applicants to the Tradewinds Solutions Marketplace whose solutions demonstrated innovation, scalability, and potential impact on DOW missions. Government customers interested in viewing the solution video can create a Tradewinds Solutions Marketplace account at tradewindAI.com.

About Salesforce

Salesforce helps organizations of any size become agentic enterprises — integrating humans, agents, apps, and data on a trusted, unified platform to unlock unprecedented growth and innovation. Visit salesforce.com for more information.

This article may include references to services or features that are still in development and are unreleased. Customers should make their purchase decision based on fully released and available features.

About Missionforce National Security

Missionforce National Security is Salesforce’s purpose-built mission-readiness platform designed to deliver the best Salesforce innovation to the tactical edge and environments where readiness, resilience, and speed are essential. Missionforce modernizes service delivery and mission-critical operations across defense, intelligence, and aerospace by delivering trusted cloud, data, and AI capabilities designed to support secure, resilient operations and measurable outcomes.

Missionforce National Security is listed on Tradewinds and contracts through Computable Insights LLC, a wholly owned subsidiary of Salesforce, Inc.

About the Tradewinds Solutions Marketplace

The Tradewinds Solutions Marketplace is a digital repository of post-competition, readily Awardable solution videos that address the Department of War’s (DoW’s) most significant challenges in the Artificial Intelligence/Machine Learning (AI/ML), digital, and data analytics space. All Awardable solution videos have been assessed through complex scoring rubrics and competitive procedures and are available to Government Customers with a TSM account. Government Customers can create an account at www.tradewindai.com. Tradewinds is housed in the DoW’s Chief Digital Artificial and Intelligence Office (CDAO).

For more information or media requests, contact: Success@tradewindai.com.

Salesforce

NYSE:CRM

Release Versions

More News From Salesforce

Salesforce Grants Equity Awards to m3ter and Fin Under Its Inducement Equity Incentive Plan

SAN FRANCISCO--(BUSINESS WIRE)--Salesforce (NYSE: CRM), the #1 AI CRM, today announced it has granted equity awards under its 2014 Inducement Equity Incentive Plan (the "Plan") to new employees who joined Salesforce in connection with the acquisition of m3ter and Fin. The Plan was adopted by the Salesforce Board of Directors in July 2014, in accordance with New York Stock Exchange Rule 303A.08. Under the Plan, Salesforce granted a total of 278,068 restricted stock units ("RSUs") to 28 employees...

Salesforce Signs Definitive Agreement to Acquire Braze

SAN FRANCISCO & NEW YORK--(BUSINESS WIRE)--Salesforce (NYSE: CRM), the world’s #1 AI CRM, today announced it has entered into a definitive agreement to acquire Braze (NASDAQ: BRZE), a leading customer engagement platform, for approximately $5.66 billion in enterprise value. Under the terms of the agreement, holders of Braze Class A common stock will receive $47.50 in cash per share. Braze helps marketers build deeper customer relationships by responding to customer behavior in real time, coordi...

Live Nation Makes Show Day Easier for Fans With Salesforce’s Agentforce

SAN FRANCISCO & LOS ANGELES--(BUSINESS WIRE)--Today at Dreamforce, Salesforce (NYSE: CRM), the #1 AI CRM, and Live Nation Entertainment (NYSE: LYV) announced an expansion of Live Nation's use of Agentforce, bringing 24/7 fan support to Live Nation venues across the U.S.On-demand festival expertiseThis expansion builds on Live Nation’s innovation at BottleRock Napa Valley, a weekend of music alongside food, wine, and culinary experiences. With multiple stages and experiences happening at once, fa...
Back to Newsroom