Bryson DeChambeau and SWAG Golf Expand Partnership in Multi Year Apparel Deal

Bryson x SWAG apparel collection available at SWAGGolf.com and exclusively at retail through DICK'S Sporting Goods and Golf Galaxy

NORTHBROOK, Ill.--(BUSINESS WIRE)--SWAG Golf and two-time U.S. Open champion Bryson DeChambeau today announced the expansion of their successful accessory partnership into a multi-year apparel partnership. The new Bryson x SWAG collection brings the brand's bold approach to the full on-course wardrobe, built around the personality and style that has made DeChambeau one of the most followed players in the game. As part of this expanded partnership, DeChambeau will wear SWAG apparel at all professional competitions and within all content.

For SWAG, apparel is its next canvas for the creativity that has earned its headcovers a devoted following. From unexpected references to details that reward a closer look, the brand has built its reputation on products with unmatched personality. Now, that approach will be on display every time DeChambeau steps onto the course or in front of the camera.

"Bryson pushes the limits of what’s possible in this game, and we try to do the same with everything we make. We’ve loved working with him on headcovers, and now fans will see that same energy through our apparel every time he tees it up," said Nick Venson, Founder & CEO, SWAG.

“Everything I do as a professional golfer is driven by a desire to play my best, show up for fans and grow the game of golf. That's why I'm expanding my long-standing relationship with SWAG into apparel—with the support of DICK’S Sporting Goods and Golf Galaxy—it’s the start of something special built with and for the people who make this great game what it is today,” said Bryson DeChambeau.

The Bryson x SWAG apparel collection will be dropping 11/19 at SWAGGolf.com and, at retail, exclusively at DICK'S and Golf Galaxy stores and online at DICKS.com and golfgalaxy.com.

To celebrate the launch of the expanded partnership, SWAG and DeChambeau are giving fans a chance to win a VIP experience with Bryson through limited-edition Blind Bag headcovers. Bryson x SWAG jointly made 13 uniquely designed headcovers with varying rarity tiers. Four Golden Headcovers give the fans who find them a chance to spend a day behind the scenes with DeChambeau on his YouTube show, Break 50. Blind Bag headcovers will be available online at SWAGGolf.com and in store at DICK’S & Golf Galaxy. Each headcover arrives in a sealed blind bag, so buyers won't know which design they have until they open it.

“The explosion of YouTube golf over the last several years has been incredible, and a big part of that is the connection golfers feel with the creators and content they follow,” said Ryan Bogosta, Vice President and GM at Golf Galaxy. “This contest brings that connection to life by giving golfers a chance to get behind the scenes of Break 50, and we’re excited to work with SWAG and Bryson to make that possible.”

The Break 50 Blind Bag Sweepstakes runs from Nov. 19 through Dec. 31, 2026, 11:59 PM CT and is open to eligible residents 18+ in all states except Rhode Island. Find a Golden Headcover in a Blind Bag to claim one of four VIP experiences with Bryson DeChambeau, including behind-the-scenes access to a Break 50 shoot, a range session and lunch with Bryson. Fifty limited-edition headcovers signed by Bryson are also up for grabs. NO PURCHASE NECESSARY. See here for complete details, including how to enter without a purchase.

About SWAG Golf

Headquartered in Northbrook, IL., SWAG Golf has produced unparalleled headcovers, precision-made putters, bespoke accessories and quality apparel since its inception in 2018. With a Don’t Give A Putt™ attitude, SWAG Golf has built a reputation as one of the most sought-after companies in the golf space. With a typical sell-out time of mere minutes, SWAG has a loyal following and continues to expand its presence in the golf community and beyond. The company has several high-profile partnerships including Bryson DeChambeau, the United States Ryder Cup Team, Instagram sensation Paige Spiranac, MLB Hall of Famer Ken Griffey Jr. and the world-renowned Kevin Hart. At swaggolf.com, fans can also get their favorite Officially Licensed MLB, NCAA, NFL, NHL, and Ryder Cup headcovers. For the latest product releases follow @SwagGolfCo on Instagram, Facebook and X.

About Golf Galaxy

Golf Galaxy, LLC helps golfers improve their skills and gain confidence on the course. The specialty golf retailer offers a broad assortment of golf equipment, apparel and footwear from leading brands like Callaway, TaylorMade, Titleist, PING, Nike, Under Armour and more, and a complete range of golf services from PGA and LPGA professionals, certified fitting experts and club technicians. The retailer also operates Golf Galaxy Performance Center, a new concept offering golfers of all levels an immersive experience. Additional information can be found on GolfGalaxy.com and on Instagram Facebook and X.