K-Content Export Talks and Contract Progress Mark Successful Chile Expo

2026 K-CONTENT EXPO CHILE held November 4–7 at Centro Parque

Around 30 companies, including CJ ENM, pursue business talks, contracts and MOUs with buyers including TVN

Program features a Latin America market seminar, drama and beauty experiences, and performances by idntt

SANTIAGO, Chile--(BUSINESS WIRE)--Hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Creative Content Agency (KOCCA), 2026 K-CONTENT EXPO CHILE concluded successfully after taking place from November 4 to 7 at Centro Parque in Santiago, Chile.

Under the theme “From Culture to Connection,” the event was designed to support Korean content companies entering Latin American markets and expand global cultural exchange. It hosted 568 export business meetings involving US$74.61 million in potential business, with approximately US$36.87 million in contracts under negotiation and 49 memoranda of understanding (MOUs). A range of programs, including content and beauty experiences and K-POP performances, also introduced Korean content to local visitors.

One-to-one meetings with TVN and other buyers lead to contracts and MOUs

The export business meetings, held from November 4 to 6, brought together 30 Korean content companies: 12 in broadcasting, 11 in animation and characters, and seven in games. Buyers from 75 companies across Chile and other Latin American markets, including Brazil, Argentina and Mexico, explored potential cooperation in content distribution, intellectual property (IP), licensing and co-production.

Key buyers included Chile’s public broadcaster TVN, game publishing label Blue Ridge Games, and science and educational content producer GVG Producciones. Through one-to-one business meetings with major local buyers, the Korean exhibitors established practical foundations for cooperation to support their expansion into Latin America.

In particular, Korean content company Emotionwave signed an MOU valued at approximately US$500,000 with Box Brazil Media Group, Brazil’s largest independent media group. The companies agreed to pursue cooperation in areas including the use of artificial intelligence (AI) to adapt existing video content into short-form formats, content licensing, co-production and localization.

Showcases and a seminar explore Latin America’s content market

The Korean TV Content Showcase, held on November 4, introduced content from Korean companies to local industry professionals, including CJ ENM’s The Legend of Kitchen Soldier, ELTV’s FoodSong Writer, Emotionwave’s AIMPLE and MUTA, NewUnivers’s The Golden Cage, and Pixel Planet’s Gangchi Island.

The LATAM Content Business Seminar, held on November 5, covered practical requirements for entering Chile and opportunities for cooperation in Latin America’s content industries. Sang Uk Ha, managing attorney of Latin Law Firm and president of the Korean Association in Chile, explained matters Korean companies need to understand when operating locally, including company formation and contracts, work visas, taxation and accounting.

Mikael Larsson, Lead Specialist at the Inter-American Development Bank (IDB), reviewed growth trends and market potential in the creative and cultural industries of Latin America and the Caribbean, and presented possibilities for cooperation with Korea and opportunities for Korean companies to enter local markets.

Bernardo Mallaina, a producer at the Argentine Video Game Foundation (FUNDAV), presented opportunities to share experience, co-create and collaborate, drawing on examples from the game industries of Korea and Argentina.

True Beauty and The Legend of Kitchen Soldier photo walls and K-beauty experiences

The content exhibition and experience zone for the general public featured a True Beauty photo wall, as well as a The Legend of Kitchen Soldier photo wall and merchandise display. Visitors could take photos in spaces featuring imagery from the productions and browse related merchandise. Programs also offered hands-on experiences with participating companies’ content and IP.

The K-beauty exhibition and experience zone featured a substantial presence by KOSMETICOS (Importadora Tetra-C Chile Ltda.), an importer and distributor that brings leading Korean K-beauty brands to Chile. The company presented a range of skincare and makeup products to local visitors, highlighting the quality and competitiveness of K-beauty. AI-powered personal color analysis and PHOTOISM photo booths were also available, allowing visitors to discover colors that suit them and take souvenir photos.

K-POP Dance Challenge winner Reason takes the stage alongside idntt

K-POP Stage with idntt, featuring the boy group idntt, took place on November 7. Six dance teams selected through preliminary rounds competed in the K-POP Dance Challenge finals, and the winning team, Reason, opened idntt’s mini concert. This was followed by idntt’s live performance. Admission to K-POP Stage was free and limited to attendees who had reserved tickets in advance.

Following the event, KOCCA will continue to support follow-up meetings between participating companies and buyers so that business opportunities discussed at the venue, including co-production, distribution and licensing, can translate into export results.

Oh-tae Kwon, Director of the Global Business Division at KOCCA, said, “Through 2026 K-CONTENT EXPO CHILE, we were able to see firsthand the Chilean public’s strong interest in and love for K-content. We will continue to expand business exchanges and opportunities for cooperation across a wide range of content, helping Korean content companies actively enter Chile and other Latin American markets and build lasting partnerships with local counterparts.”