Blue Yonder Launches AI-Native Order Management to Help Retailers and Distributors Protect Sales and Lower Fulfillment Costs

AI-driven decisions across a connected order lifecycle; enhanced purpose-built order management for B2B wholesale and distribution.

DALLAS--(BUSINESS WIRE)--Blue Yonder, the AI company for supply chain, today launched its AI-native Order Management Solution as part of its Cognitive Solutions portfolio. It unifies every stage of an order, from the first delivery promise through fulfillment, customer service and returns. This helps retailers and distributors capture more revenue, lower fulfillment costs and keep their commitments to customers, even when priorities change.

Order management becomes the connecting point

Commerce, planning and execution systems often don’t work together around the order in real time. As a result, customer promises break. Shoppers see products that aren’t readily available, orders get canceled and sales are lost.

“Every order touches almost every part of the supply chain. Planning, inventory, fulfillment, transportation, service and returns all decide whether a promise gets kept,” said Gurdip Singh, chief product officer, Blue Yonder. “The next era of order management will come from the entire supply chain working together around every order. With Blue Yonder Cognitive Solutions, we’ve combined our proven unified decisioning with AI agents and intelligence from across our solutions portfolio. By bringing the right context and action to each operator, we reduce the lag between insight and execution and give them the context to act with speed and precision.”

Blue Yonder Order Management Solution serves as the intelligent coordination layer that connects on-hand and in-transit or on-order inventory with the life cycle of an item and a customer order across allocation, sourcing, promising, customer service and returns. It does so by interoperating with inventory planning and warehouse & logistics fulfillment systems. Businesses can now orchestrate and view an order’s movement across the lifecycle of an item and a customer order, and teams can adjust and optimize orders at scale to continuously improve service, cost, and margin.

AI that lowers the complexity of the work

Blue Yonder's Fulfillment and Customer Service Agents identify the orders and risks that require attention and present the relevant data in one view. They explain why an order is at risk and the trade-offs behind each option. Operators can then act within the permissions and guardrails set by the business. There’s no more searching across applications or trying to decipher what’s happening.

The agents work inside configurable workspaces that give each team an experience tailored to its responsibilities. That means less switching between screens and faster decisions, making advanced order intelligence accessible beyond specialists.

Purpose-built B2B execution

Blue Yonder’s order-management foundation supports advanced capabilities for wholesale, distribution and hybrid B2B/B2C businesses. B2B orders inherently work differently from consumer orders. They often involve commitments against future supply, contract-specific service terms and allocation priorities for key accounts.

With Blue Yonder’s Order Management Solution, businesses can now manage shared inventory while setting different rules for each account, channel, and contract, and intelligently rebalance supply across customer and channel priorities when conditions change. Building on these existing capabilities, Blue Yonder plans to continue investing in advanced B2B order management capabilities to help businesses confidently manage and fulfill complex orders.

How customers benefit

• Convert more demand with confident promises. Real-time inventory intelligence helps businesses see product availability across stores, distribution centers, suppliers, shipments in transit and eligible returns. It enables realistic delivery promises and reduces overselling, preventable cancellations and lost sales.
• Keep more orders and customer relationships on track. When supply, demand or capacity changes, Blue Yonder flags affected orders and recommends a response. Intelligent Rebalancer then reallocates and re-promises large volumes of orders to protect customer commitments through disruption.
• Resolve issues faster with connected, transparent decisions. Shared context across the order lifecycle helps teams align on the best response and act before an issue affects more orders or customers. Fewer handoffs and less manual investigation enable faster resolution, more consistent decisions and better protection of customer promises, fulfilment costs and margin.
• Put returned inventory back to work. Smart Disposition applies business rules and profitability considerations to decide whether each returned item should be resold, repaired, returned to a vendor or routed elsewhere. Eligible items go back on sale sooner.

Easy to adopt, built for scale

The solution is cloud-native and modular, so companies don’t need to replace the systems around it. Customers can start with core order management and add services such as store fulfillment and online returns as their needs grow.

Blue Yonder manages orders for some of the world’s largest and most complex retail operations. On Black Friday in 2025, Blue Yonder Order Management processed 7 million order reservations and powered over 133 million estimated delivery date calculations.

Additional Resources:

Learn more about Blue Yonder’s order management solutions here.

Learn more about Blue Yonder’s 26.3 release here.

Learn more about Blue Yonder’s supply chain management solutions here.

About Blue Yonder

Blue Yonder is the AI company for supply chain. As the world leader in end-to-end digital supply chain transformation, Blue Yonder offers a unified, AI-driven platform and multi-tier network that empowers businesses to operate sustainably, scale profitably, and delight their customers—all at machine speed. A pioneer in applying AI solutions to the most complicated supply chain challenges, Blue Yonder’s modern innovations and unmatched industry expertise help more than 3,000 retailers, manufacturers, and logistics service providers confidently navigate supply chain complexity and disruption. blueyonder.com

“Blue Yonder” is a trademark or registered trademark of Blue Yonder Group, Inc. Any trade, product or service name referenced in this document using the name “Blue Yonder” is a trademark and/or property of Blue Yonder Group, Inc. All other company and product names may be trademarks, registered trademarks or service marks of the companies with which they are associated.