XCCommerce Appoints Former Victoria’s Secret CIO Murali Sundararajan to Board of Directors

Having led global technology at Victoria’s Secret and digital transformation at Lowe’s, Sundararajan will contribute his expertise and strategic perspective to XCCommerce’s continued investments in AI-driven promotion innovation and enterprise growth

MONTRÉAL--(BUSINESS WIRE)--XCCommerce, a leading provider of enterprise omnichannel promotion and incentive technology, today announced the appointment of Murali Sundararajan to its board of directors. Sundararajan recently served as executive vice president and chief information officer of Victoria’s Secret & Co., following a distinguished tenure leading global technology strategy, digital transformation and enterprise innovation.

Sundararajan’s appointment comes as retailers face growing pressure to deliver consistent, more personalized promotions across channels for a frictionless, seamless omnichannel shopping experience. His perspective as a CIO will help guide XCCommerce’s continued investment in innovation, AI-ready promotion capabilities and enterprise growth.

Most recently, Sundararajan led the global technology strategy, cybersecurity and enterprise operations at Victoria’s Secret. During his decade-long tenure, he oversaw teams of more than 1,000 technology professionals supporting digital commerce and retail operations across more than 800 stores. His accomplishments include leading a more than $150 million digital and data transformation program encompassing e-commerce modernization, order management, pricing and promotions, and customer-facing platforms.

Sundararajan also spent 15 years at Lowe’s Home Improvement, where he helped shape enterprise architecture and retail innovation, including a more than $680 million technology transformation across 1,800 stores. He currently serves as an advisor to Safe Security and an investor and advisor to Graphio.ai.

“Murali brings an exceptional combination of retail technology expertise and firsthand knowledge of working with promotions, incentives and loyalty programs,” said Danny Rosenoff, CEO of XCCommerce. “Murali has been a valued and trusted partner over the years, and his insights will be invaluable as we accelerate innovation, expand our enterprise presence and help retailers modernize their promotion strategies.”

“Flexible, scalable and reliable promotion technology is critical to a retailer’s business success,” Sundararajan said. “In this new era, where personalization, AI and omnichannel execution are transforming how consumers engage with retailers, XCCommerce sits in a leadership position, helping retailers navigate this evolution. I’m excited to work with their team and expand the company’s impact across retail.”

About XCCommerce Inc.

XCCommerce is a leading provider of enterprise retail promotion and incentive solutions, enabling retailers to create, manage and execute complex promotions, coupons, discounts and personalized offers across channels. Its flexible, scalable technology helps retailers simplify promotion execution, improve customer engagement and deliver seamless shopping experiences. With a commitment to “Incentives Without Limits,” XCCommerce empowers retailers to innovate without the constraints of legacy promotion systems.