True Link Wins Money20/20 Awards for Helping Banks Protect the Whole Family

SAN FRANCISCO--(BUSINESS WIRE)--True Link won awards at Money20/20 USA for Retina, the industry’s first 24/7 AI researcher designed to block scammy merchants, and for its partnership with Huntington Bank, which helps make it easier and safer for customers to help teens, aging parents, or other family members bank more independently and safely.

People who care for loved ones, typically the head of household, often juggle a lot. Their kid or teen may be learning to manage money for the first time, while their aging parent is being targeted by scammers in an ever-accelerating world. Keeping both safe is one job among many, and with the right tools, banks can help make it easier.

Huntington is leading the way in offering these new services to its customers. Through its partnership with True Link, customers can support teens, aging parents, and other adults with complex needs in one connected experience, through Huntington accounts, cards, and digital experience. The product is building new Huntington customer relationships: one-third of caregivers using the offering are new Huntington customers.

“Being a trusted partner means showing up for our customers in the parts of life that ask the most of them, and caring for family is one of them,” said Mark Rhoades, deposit product director at Huntington. “Bringing the entire household together in one place, with tools designed to help protect the people they love, is one way we’re working to make that responsibility a little lighter.”

True Link’s second award was for its Retina technology, which catches what traditional fraud systems were never designed to: sneaky subscriptions, merchandise that’s nearly impossible to return, low-rated charities. Working 24/7, it has built the only database of its kind, screening more than 3.8 million merchants and adding tens of thousands every month.

Retina now prevents more than 1 million high-risk transactions a year, saving customers an average of $1,700 annually. The awards reflect True Link’s vision for banking: protecting customers on their own terms and helping families support one another across generations.

“Supporting the head of household helps banks earn the whole family,” said Kara Brewer, Chief Strategy Officer at True Link. “When a bank makes it easier for families to look after the people they love, it becomes the bank they trust most and the card they reach for first.”

About True Link Financial

True Link powers leading family banking experiences. With over a decade of proven impact and an 80+ NPS, the company’s platform is purpose-built to support older adults, teens, people with disabilities, individuals in recovery, and others who rely on trusted support to manage their finances. True Link helps banks, credit unions, nonprofits, government programs, and other partners offer customizable spending settings, caregiver-managed account features, and fraud prevention tools that help protect loved ones while preserving their dignity and independence. Its subsidiary True Link Financial Advisors, LLC manages over $2 billion in assets.¹

Learn more at www.truelinkfinancial.com/banks.

1 - Investment management services are provided through True Link Financial Advisors, LLC, registered with the SEC. Registration with the SEC does not imply skill or training nor does it constitute an endorsement by the SEC. Assets under management with True Link Financial Advisors, LLC as of 02/01/2026.