Reiss Strategies Doubles Growth in Second Year, Expands Team and Opens New Manhattan Headquarters

Celebrating Its Second Anniversary, Boutique Communications Advisory Firm Doubles Revenue and Staff While Strengthening Its Position as a Trusted Advisor to Real Estate Leaders

NEW YORK--(BUSINESS WIRE)--Reiss Strategies, a boutique communications advisory firm specializing in real estate and real estate finance, celebrates its second anniversary following a year of exceptional growth. Over the past year, Reiss Strategies has doubled both its team size and its revenue, as well as its office footprint as the firm moves to a new headquarters in Manhattan’s Financial District.

Since founding the firm in 2024, founder and CEO Robyn Reiss has built its roster by delivering communications strategies that advance clients’ business development goals. The firm has quickly established itself as a trusted strategic partner to many of the real estate industry's most influential owners, investors, developers, lenders, law firms, service providers, and public companies, among others.

“When I started the firm, the idea was simple: Communications should have a measurable business purpose, whether strengthening relationships, creating opportunities, supporting transactions, or elevating market leadership. Two years later, our clients’ success is bearing out our approach,” said Reiss. “We’ve assembled an exceptional team of strategists, journalists, writers, and industry professionals whose expertise runs deep across every facet of real estate. We are scaling quickly because our nuanced, expert-led approach is a true differentiator for us.”

Reiss launched the firm after nearly two decades as Executive Director on the founding team at Commercial Observer, the industry’s leading media company. Her extensive industry relationships and firsthand understanding of the forces shaping cities, capital markets, and real estate investment continue to inform the firm's strategic approach. A natural connector, she helps clients and media build productive relationships across industries and sectors.

“Robyn and her team understand real estate the way the people doing the deals do, and that makes all the difference,” said Jay Neveloff, Partner and Chair of Real Estate, U.S., HSF Kramer. “That perspective allows them to provide thoughtful guidance and makes them a true strategic partner for us.”

“Reiss Strategies offers a rare combination of industry knowledge, media relationships, and business sense,” said Suri Kasirer, CEO of Kasirer. “The team approaches every engagement strategically, ensuring that our communications efforts help us achieve our goal of better serving New Yorkers."

"Since hiring Reiss Strategies we have been thrilled with the results. Their hands-on approach, media relationships and professional insights have helped us successfully tell our story and elevate our firm's leadership within the New York City real estate community,” said Michael T. Cohen, Principal at Williams Equities. “We look forward to many more years of our partnership.”

To support continued growth, Reiss has assembled a leadership team with extensive experience across communications, journalism, business operations, and real estate. Roni Gross, Chief Operating Officer and Chief Financial Officer, previously co-founded and served as COO and CFO of Hiltzik Strategies, and has played a central role in scaling Reiss Strategies' operations and infrastructure. The firm also recently hired Dane Wisher as Executive Vice President. He has directed communications, PR, and reputation management for leading real estate developers, lenders, owners, and investors, both in-house and at top real estate-focused agencies. He joins Senior Vice President Bristol Whitcher, a seasoned PR professional who built and executed strategies for Fortune 500 companies and high-growth startups at major global agencies, and Mack Burke, Senior Director of Content and Media Strategy, who spent more than a decade as a journalist covering real estate at Commercial Observer and the Daily News, among others.

About Reiss Strategies

Reiss Strategies is a boutique communications advisory firm focused exclusively on real estate and real estate finance. We advise leading owners, lenders, investors, REITs, and other industry leaders on strategic communications designed to strengthen their brands, elevate their profiles, and drive business opportunities. Founded by a team of real estate industry experts, Reiss Strategies brings together an accomplished group of former journalists, business transformation leaders and communications strategists to deliver best-in-class PR programs.