Awardco Selects HuLoop to Advance Enterprise AI-Powered Work Optimization Strategy

Employee recognition, rewards and engagement company plans to use HuLoop for process discovery, workflow mapping and agentic automation

AUBURN, Calif.--(BUSINESS WIRE)--HuLoop Automation, a leader in AI-powered work optimization, has been selected by Awardco, a leading employee recognition, rewards and engagement platform, to help connect the full automation lifecycle, from discovering core business processes and identifying high-value opportunities for automation and AI agents to translating those insights into actionable workflow maps and orchestrated automation.

As organizations look to increase productivity without adding complexity, HuLoop helps teams move beyond isolated automation projects toward a more connected model that combines humans, robots and AI agents in a single operating environment. The platform is designed to identify inefficiencies, automate repetitive tasks and keep human oversight in the loop where judgment, governance and decision-making are needed.

“Many organizations are eager to apply AI across the business, but they need a practical way to identify where automation will have the greatest impact and manage that work responsibly,” said Todd Michaud, president and CEO of HuLoop. “HuLoop helps teams move from opportunity to execution by giving them the tools to discover, orchestrate and measure automation initiatives in one connected environment.”

“HuLoop empowers us to seamlessly discover core business processes, identify high-value opportunities for RPA and AI Agents and translate those insights into actionable workflow maps,” said Trevor Taylor VP, AI Business Operations at Awardco. “From there, we can orchestrate agents to drive immense business value across the entire organization.”

By working with HuLoop, Awardco plans to give teams across the organization a clearer path to adopt automation, focus on higher-value work and support continued innovation as the company scales.

HuLoop’s AI-powered unified work optimization platform brings together productivity discovery, work orchestration, process automation, agentic operations, content processing, QuickApp Builder and test automation to help organizations optimize work across existing systems without lengthy integration projects or added complexity.

About HuLoop Automation

HuLoop Automation, based in Auburn, California, provides an AI-based work optimization platform that helps banks, credit unions, retailers and other organizations streamline operations, eliminate repetitive work and accelerate outcomes without expanding headcount at the same rate. Guided by its Human-in-the-Loop ethos, HuLoop's unified platform includes Productivity Discovery, Work Orchestration, Process Automation, Content Processing, QuickApp Builder and Test Automation. These capabilities enable organizations to identify inefficiencies, digitize workflows, validate outcomes and continuously measure impact. Learn more at www.huloop.ai.

About Awardco

Awardco is an employee recognition and total rewards platform that helps organizations build a positive workplace culture, drive engagement, and incentivize performance. Serving thousands of companies worldwide, Awardco acts as a centralized "culture engine" that transforms traditional human resources processes into modern, trackable, and meaningful experiences. Learn more at www.awardco.com