Drew Barrymore, Luis Fonsi, Jon Hamm, Michael Strahan, Sofia Vergara Join Marlo Thomas for the Annual St. Jude Children’s Research Hospital Thanks and Giving® Campaign

For the 23rd year, leading brands, celebrities unite to support childhood cancer research and treatment

MEMPHIS, Tenn.--(BUSINESS WIRE)--This holiday season, celebrities, leading brands and millions of shoppers nationwide are coming together for the 23rd annual St. Jude Thanks and Giving^® campaign. The campaign supports the lifesaving mission of St. Jude Children’s Research Hospital: Finding cures. Saving children.^®

Longtime supporters Drew Barrymore, Luis Fonsi, Jon Hamm, Michael Strahan and Sofia Vergara return to encourage people to give through online donations and in-store purchases of limited-edition products from participating retailers.

“The greatest gift is time, and participation in the St. Jude Thanks and Giving campaign helps give children and families facing some of life's toughest challenges more opportunities for hope, healing and more moments together,” said Ike Anand, president and CEO of ALSAC, the fundraising and awareness organization for St. Jude. “For 23 years, this campaign has united supporters around a shared purpose of helping St. Jude accelerate research and treatment so more children can reach milestones, make memories and look forward to a bright future.”

This holiday tradition continues the legacy of entertainer Danny Thomas, who harnessed the power of celebrities to help establish St. Jude. Today, his children, Marlo, Tony and Terre Thomas, carry that legacy forward with the support of celebrities, retail partners and donors.

"For more than two decades, the St. Jude Thanks and Giving campaign has shown what’s possible when people come together with purpose and compassion," said Marlo Thomas, National Outreach Director for St. Jude. "The impact we see today is driven by an extraordinary community of donors, steadfast partners, and inspiring celebrity friends who all support our mission. Together, we've transformed kindness into lifesaving impact and remain united by a powerful belief that every child deserves the chance to live a full and healthy life."

Celebrity Support

This year, St. Jude celebrity ambassadors were fortunate to film their holiday spots alongside special St. Jude patients, bringing a personal connection to the campaign.

Drew Barrymore:

"I'm honored to support St. Jude and the incredible work it does for children facing cancer and other life-threatening diseases. Spending time with Nova and seeing her joy and determination was truly inspiring. Supporting St. Jude means helping more children pursue their dreams and create lasting memories with the people they love."

Luis Fonsi:

"After many years supporting St. Jude, every visit reminds me why this mission matters. It was so meaningful to visit St. Jude this year and meet patients and their families, including Valentina, who joined me in my campaign spot. Her courage and smile were unforgettable. Children like Valentina show the importance of the lifesaving research, treatment and care, and the hope St. Jude gives to families facing childhood cancer and other life-threatening diseases."

Jon Hamm:

"What impresses me the most about St. Jude is its commitment to continually moving pediatric research forward. Every breakthrough brings new hope for children facing cancer and other life-threatening diseases. I am proud to support this important work and help raise awareness for St. Jude to support children and their families."

Michael Strahan:

“For the past 15 years, I’ve proudly supported St. Jude because of the meaningful difference it makes for children and their families. This year, I had the opportunity to spend time with Dominic, Brooke and Nico, and their resilience and positivity truly inspired me. I’m honored to support St. Jude, a place that provides exceptional care and hope to families while giving kids the opportunity to focus on what matters most—being kids.”

Sofia Vergara:

"St. Jude Children’s Research Hospital continues to inspire me year after year, and I'm honored to support the St. Jude Thanks and Giving campaign for the 15th year. What makes St. Jude so extraordinary is that the discoveries made here are shared to help improve care for children around the world. I'm proud to support an organization whose impact extends far beyond its campus and reaches families across the globe.”

Brands Unite for St. Jude

Participating brands include Domino’s, KAY, HomeGoods^® and Homesense, Chili’s Grill & Bar, Dollar General, AutoZone, Williams Sonoma, J.Crew Factory, Kia, Zales and Jared. Target rejoins the St. Jude Thanks and Giving campaign for the first time this year since 2013.

“Nearly 30 years into our partnership with St. Jude, we continue to find new ways to bring what we each do best on behalf of deserving patients and their families,” said Kiera Fernandez, Target’s Chief Community & Stakeholder Engagement Officer. “This bear is another example — pairing St. Jude’s extraordinary mission with Target’s love of great design and products that bring joy to families. I love that it gives our guests such a simple, meaningful way to be part of that shared story this holiday season.”

Ways to support St. Jude this holiday season include:

• NBC’s TODAY Show: Viewers can tune in during Thanksgiving week, beginning Monday, for five days of special segments sharing St. Jude patients’ stories filled with hope, inspiration and survivorship.
• Domino’s^®: Customers can round up their order total in-store, online, by phone or through the Domino’s app. They can also purchase a St. Jude Giving Combo, which includes a $1 donation to St. Jude.
• KAY and Jared Jewelers: The brands will donate at least $7 of the purchase price of each plush cow and bear to St. Jude. Customers can also donate at checkout and online at KAY, Jared, Zales and Banter.
• HomeGoods^® and Homesense: Customers can donate at checkout and purchase limited-edition snow globes and boxed holiday cards, with 50% of the purchase price benefiting St. Jude.
• Dollar General: Customers can round up their purchase total at checkout at all store locations.
• AutoZone^®: Customers can donate at checkout in-store throughout the holidays.
• Williams-Sonoma, Inc.: Customers can purchase limited-edition holiday products from Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm and Rejuvenation, with up to 50% of the purchase price benefiting St. Jude, and donate at checkout in-store.
• J.Crew Factory: Customers can purchase exclusive co-branded specialty products, with 50% of the purchase price benefiting St. Jude, attend special St. Jude in-store events across the country, and donate in-store and online.
• Melting Pot: Guests who donate $20 will receive a Donate and Dine card valid for $30 off a future purchase of $100 or more.
• Target: Target will donate $3 to St. Jude for each plush bear sold online and in- store.
• Academy Sports: Customers can purchase limited-edition apparel online and in- store, with 25% of the purchase price benefiting St. Jude.
• TUMI: Customers can purchase limited-edition travel accessories, with 100% of proceeds benefiting St. Jude.
• DXL: Through DXL’s annual Thanks and Giving campaign, guests can donate at checkout in every store. This holiday, a portion of proceeds from custom suits and sport coats featuring exclusive linings inspired by St. Jude patients will support St. Jude at select DXL Custom Clothing locations.
• Fannie May: Fannie May will make a $2 donation to St. Jude for every St. Jude Gift of Giving chocolate assortment purchased in-store or online.

Explore the many ways to support St. Jude this holiday season at stjude.org.

About St. Jude Children's Research Hospital

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.^® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. When St. Jude opened in 1962, childhood cancer was considered largely incurable. Since then, St. Jude has helped push the overall survival rate in the U.S. from 20% to more than 80%, and it won't stop until no child dies from cancer. St. Jude shares the breakthroughs it makes to help doctors and researchers at local hospitals and cancer centers around the world improve the quality of treatment and care for even more children. Because of generous donors, families never receive a bill from St. Jude for treatment, travel, housing or food, so they can focus on helping their child live. Visit St. Jude Inspire to discover powerful St. Jude stories of hope, strength, love and kindness. Support the St. Jude mission by donating at stjude.org, liking St. Jude on Facebook, following St. Jude on X, Instagram, LinkedIn and TikTok, and subscribing to its YouTube channel.