Lovevery Gets Families Travel-Ready with New Mini Kits for Screen-Free Play and Learning

The brand's biggest Mini Kits collection yet features a collaboration with Delta Air Lines and expanded retail availability for the holiday shopping season

BOISE, Idaho--(BUSINESS WIRE)--Lovevery, the early childhood brand known for transforming the way families play and learn, is making everyday moments at home and on-the-go easier with the launch of a new Mini Kits collection designed for screen-free play. The 12 Mini Kits feature more than 50 new playthings and books, with activities designed for everything from road trips and long flights to meals out and stroller rides.

Priced at $50 each, the collection expands Lovevery's holiday gifting offering with select kits available at Walmart and Target as part of the brand's growing retail partnerships. Each new kit brings Lovevery's research-backed approach to child development into portable, thoughtfully designed play experiences that help keep little hands busy and minds engaged.

“Anyone who has traveled with a baby or toddler knows that the smallest moments can sometimes be the hardest, whether you're sitting through a long car ride, trying to enjoy a meal together, or waiting to board a flight,” said Jessica Rolph, Lovevery Cofounder and CEO. “We designed these Mini Kits around those real experiences, giving parents purposeful, screen-free ways to engage their children wherever they go.”

The new Mini Kits collection spans ages newborn through 3+ years, including:

• Floor to Stroller Mini Kit (0m+) — Support newborn visual development at home or on the move with high-contrast patterns and sensory features. Available at Lovevery.com, Target, and Walmart.
• Happy Diaper Changes Mini Kit (0m+) — Turn diaper changing areas into a mini play space for calm connection. Available at Lovevery.com and Target.
• Busy Baby Mini Kit (3m+) — A wearable crossbody bag for parents to fit sensory playthings that won’t fall to the floor. Available at Lovevery.com, Target, and Walmart.
• Grab & Go Mini Kit (9m+) — Encourage fine motor practice for busy little fingers with travel-ready playthings that fit inside a diaper bag. Available at Lovevery.com, Target, and Walmart.
• Zoom & Sort Carport Mini Kit (12m+) — Explore shape sorting, color matching, and early problem solving with solid wood cars. Available at Lovevery.com and Target.
• On the Airplane Mini Kit (18m+) — Get ready for takeoff with flight-friendly, screen-free play. Designed in partnership with Delta Air Lines. Available at Lovevery.com and Walmart.
• At the Restaurant Mini Kit (18m+) — Enjoy meals out with fun, mess-free activities designed to stay safely on the table. Available at Lovevery.com and Walmart.
• In the Car Mini Kit (18m+) — Make road trips more fun with car-seat-friendly playthings that support connection, self-regulation, and pretend play. Available at Lovevery.com and Walmart.
• Busy Toddler Mini Kit (18m+) — Give your active toddler fun ways to play and learn with activities that encourage language learning, problem solving, and color matching. Available at Lovevery.com, Target, and Walmart.
• How Do You Feel Mini Kit (18m+) — Help toddlers name their emotions and discover ways to work through them. Available at Lovevery.com and Target.
• Set the Scene Mini Kit (2y+) — Inspire open-ended pretend play with sticker-book creations and portable storytelling scenes. Available at Lovevery.com and Walmart.
• Let's Go! Mini Kit (3y+) — Give children exciting ways to play independently wherever you go, with playthings that support motor control, focus, attention, and imagination. Available at Lovevery.com and Walmart.

Taking Flight with Delta

Flying with a toddler means new noises, tiny spaces, and big feelings at 30,000 feet. Made in partnership with Delta Air Lines, the On the Airplane Mini Kit includes playthings designed for short stretches of focused, screen-free play in a limited space. At its center is a board book with real-life photography that walks children through the travel day from airport security and boarding to takeoff and landing, helping toddlers feel more prepared for each step of the journey.

More Ways to Gift This Holiday Season

Lovevery is putting its award-winning playthings within reach for more holiday shoppers this season as the brand continues to expand its retail presence. The brand’s developmentally designed play essentials are now on shelves in over 3,000 stores nationwide, with a retail assortment that has grown nearly 40% over the past year. Lovevery’s expanded holiday offering also features a new Woodland colorway of its best-selling Play Gym, marking the first line extension for the iconic product since its 2017 debut. The new design will be available at Walmart beginning in November.

“Lovevery’s brand is built on trust with families, and our retail partners help us extend that trust to new families,” said Roderick Morris, Lovevery Cofounder and President. “Our new Mini Kits came from listening to parents about the moments they want help with, like a toddler’s first flight or a dinner out, and we’re working with partners like Walmart and Target to make them easy to discover. This holiday season, we want Lovevery to be the first brand more gifters think of, with stage-based play that’s grounded in child development and made for everyday needs.”

Selections from the new Mini Kits collection are available now at Walmart, and coming soon to Target. The full collection will be available at Lovevery.com beginning November 3.

ABOUT LOVEVERY

Lovevery is redefining early childhood development through its trusted, research-driven support for families. The company’s award-winning, stage-based Play Kits program including the companion Lovevery App has served more than 1 million families worldwide, transforming the way children learn and play. Founded in 2015 by Jessica Rolph and Roderick Morris, the company has spent over a decade simplifying the science of child development into resources and products proven to help children grow and thrive. Today, Lovevery continues to lead in early childhood innovation across more than 30 global markets. Learn more at lovevery.com.