Covly Launches to Deliver Clear, Personalized Health Coverage Guidance

New consumer platform combines independent, carrier-agnostic guidance with Fuego Leads’ technology, data and user experience capabilities

Covly.com guides consumers through complex coverage options to find the best plan for their needs and budget

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Health Insurance Alliance, LLC (“Health Insurance Alliance” or “HIA”), a trusted health insurance advisor to individuals and families, today announced the launch of Covly, a new consumer platform built to make health insurance choices easier to understand and help people find the right coverage for them. Powered by the technology capabilities of Fuego Leads, LLC (“Fuego Leads”), a customer acquisition and engagement company focused on the health insurance and Medicare markets, Covly pairs a consumer-first experience with independent, carrier-agnostic guidance across carriers and plan types.

In an increasingly complex health insurance landscape, choosing the right coverage and avoiding common mistakes has become a serious challenge for millions of consumers. Covly’s mission is to find the right health plan for every user and make sure consumers understand their coverage through candid guidance and dependable, personalized support from licensed insurance agents. Covly is led by Chief Executive Officer Mark Palterovich, and the new platform will continue to be managed and executed by the experienced teams at HIA and Fuego Leads.

“Covly is meticulously designed to make a complex system work for consumers,” said Palterovich, Chief Executive Officer of Covly and Fuego Leads. “The stakes for everyday coverage decisions are too high for incomplete or muddled information. The belief behind every decision we make is that the healthcare coverage process can and should be simple, transparent and comprehensive for everyone.”

Covly.com will deliver practical education and timely guidance at key moments in the insurance calendar, including Open Enrollment, while remaining a trusted resource for consumers before, during and after they select a plan.

Palterovich continued: “Our experienced agents are equipped to evaluate options, cut through jargon, explain tradeoffs in plain language and help each person find and understand the right coverage. By combining individual, agent-led support with Fuego Leads’ innovative technology, we believe Covly provides the best consumer experience in the market. When it comes to their healthcare coverage, consumers shouldn’t have to settle for any less.”

About Covly

Covly is the consumer-facing platform helping individuals and families compare health insurance plans, cut through jargon and find coverage that fits their lives and budgets. Covly is carrier-agnostic and provides clear, candid guidance from licensed insurance agents before, during and after enrollment. Powered by Fuego Leads, Covly provides an accessible, best-in-class experience designed to help users select coverage with confidence. For more information, please visit: https://covly.com/

About Fuego Leads

Fuego Leads is a customer acquisition and engagement company focused on the health insurance and Medicare markets. Through a portfolio of digital brands, proprietary technology, and data-driven marketing, we build and operate consumer-focused experiences that help individuals discover, compare, and enroll in health coverage that meets their needs. For our partners, Fuego Leads delivers scalable customer solutions powered by advanced marketing and analytics technology. By connecting partners with high-intent consumers and supporting thoughtful engagement throughout the enrollment journey, we improve acquisition efficiency and drive stronger outcomes across our distribution ecosystem. For more information, please visit: https://fuegoleads.io/