AEG and Splitero Grow Relationship with New Founding Partnership at Crypto.com Arena

The Expanded Agreement Builds on Splitero’s Existing LA Kings Partnership, Establishing the Company as a Founding Partner and Exclusive Home Equity Partner of Crypto.com Arena While Extending its Presence Across L.A. LIVE

SAN DIEGO--(BUSINESS WIRE)--AEG, the world’s leading sports and live entertainment company, and Splitero, one of the largest home equity investment providers, today announced they are growing their relationship through a new partnership at Crypto.com Arena – home to three professional sports franchises including the NBA’s Los Angeles Lakers, NHL’s LA Kings and WNBA’s Los Angeles Sparks. Brokered by AEG Global Partnerships, the agreement names Splitero a Founding Partner of Crypto.com Arena – a premium and category-exclusive designation, as well as the arena’s Exclusive Home Equity Partner. The partnership builds on Splitero’s existing status as the Official and Exclusive Home Equity Partner of the LA Kings, extending the company’s presence throughout Crypto.com Arena and the surrounding L.A. LIVE entertainment district.

“We are excited to welcome Splitero to our family of Founding Partners at Crypto.com Arena,” said Katie Pandolfo, General Manager of Crypto.com Arena. “As one of the world's premier sports and entertainment destinations, Crypto.com Arena offers a unique platform for brands to connect with fans and visitors from across Southern California and beyond."

The expanded partnership comes as U.S. homeowner equity has climbed to nearly $36 trillion, according to Federal Reserve data, with homeowners seeking alternatives to traditional financing as interest rates continue to rise and credit tightens. In California, 45.6% of mortgaged properties were considered equity-rich in the second quarter of 2026, according to ATTOM’s Q2 2026 Home Equity Underwater Report, meaning those homeowners owe no more than half of their home’s estimated value. Splitero's Home Equity Investments (HEIs) help homeowners access that equity as a lump sum of cash in exchange for a share of their home's future value, with no monthly payments and no income requirements. Homeowners keep their home and their existing mortgage rate, and Splitero's Maturity Match™ aligns the investment term with their existing mortgage.

With California as Splitero’s home base, Splitero has long viewed Los Angeles as a cornerstone market for homeowners with significant home equity they have yet to access. As the #1 home equity investment company in California, Splitero is uniquely positioned to serve this audience, and the expanded Crypto.com Arena partnership puts the brand in front of hundreds of thousands of fans who attend high-profile sports games and events each year, in one of the country's most equity-rich markets.

“This next step with AEG and Crypto.com Arena is a natural extension of the relationship we've built with the LA Kings," said Michael Gifford, CEO and Founder of Splitero. "Southern California homeowners deserve more options to access their home equity. This partnership puts Splitero in front of one of the most engaged fan bases in the country, at one of the most iconic venues in sports and entertainment, and helps more homeowners learn what an HEI can do for them.”

Fans attending sports and live entertainment events at Crypto.com Arena can expect to see the Splitero brand highlighted throughout, with prominent visibility across the center-hung scoreboard, 360-degree LED ribbon boards, in-arena digital displays, concourse signage and exterior marquees along the 10 and 110 Freeways. Additional brand integrations will include signage at the arena’s Star Plaza entrance, as well as visibility throughout the venue’s main and upper concourse entry lobbies. The partnership also extends to L.A. LIVE, where Splitero will benefit from key exposure across the Peacock Place LED network and additional digital signage throughout the entertainment district, as well as visibility on Crypto.com Arena’s official website and social channels.

“Our relationship with Splitero began with the LA Kings, and we’re excited to build on that foundation through this expanded partnership at Crypto.com Arena and L.A. LIVE,” said Nick Baker, President and COO of AEG Global Partnerships. “This creates an opportunity for Splitero to connect with an even wider audience across Southern California and introduce more homeowners to new ways of accessing the equity they’ve built in their homes. Credit to Matt Zendejas and Josh Veilleux for the vision and efforts to enhance this special partnership with Splitero and connect with the communities we serve.”

About Splitero

Splitero is one of the largest home equity investment providers, helping homeowners access their equity with no monthly payments and offering a flexible alternative to traditional home equity products such as HELOCs and home equity loans. Founded in San Diego in 2021 by real estate veterans, Michael Gifford and David Zvaifler, Splitero turns home equity into cash in exchange for a share of the home's future value. The home equity investment (HEI) company has no income requirements for applicants, and homeowners keep their homes and existing mortgage rates. Splitero's innovative Maturity Match™ aligns the HEI term length with the homeowner's remaining primary mortgage timeline. Splitero can help homeowners across 17 states access their equity with no additional monthly payments. For more information, visit www.splitero.com.

About Crypto.com Arena

Crypto.com Arena is a renowned sports and entertainment venue located in the heart of downtown Los Angeles. Owned and operated by Anschutz Entertainment Group (AEG), Crypto.com Arena opened on Oct. 17, 1999 and has garnered an unrivaled reputation for excellence, having established itself as one of the busiest and most successful venues in the world. Crypto.com Arena is the home of three professional sports franchises – the NBA’s Los Angeles Lakers, the NHL’s LA Kings and the WNBA’s Los Angeles Sparks. The arena stands as the premier destination for global culture, music and athletic excellence and hosts 200+ events annually including high-profile sporting events, sought after concert tours, family shows, conventions and award shows, including the prestigious GRAMMY Awards. For more, go to cryptoarena.com.

About AEG

• Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. The company operates in the following business segments:
• Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including the production and promotion of global and regional concert tours, an extensive portfolio of clubs, theaters and other music venues, concerts and special events and world-renowned festivals such as the Coachella Valley Music and Arts Festival;
• Venues and Real Estate, which develops, owns and operates world-class venues, as well as major sports and entertainment districts like Crypto.com Arena and L.A. LIVE, Uber Platz in Berlin and The O2 in London;
• Sports, as the world’s largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy and Eisbären Berlin;
• Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships;
• And Ticketing, through its AXS.com ticketing platform, which provides more than 400 clients worldwide with ticketing services that cover the gamut of entertainment, including sporting events, arena tours, music clubs, festivals, rodeos and family events.

Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated sports and entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.