ICA and Cinematronix USA Team Up to Help Independent Theatres Invest in the Future of Moviegoing

New ICA Marketplace partnership brings world-class Christie and Dolby cinema technologies, technical expertise, and modernization solutions to independent theatres.

DALLAS--(BUSINESS WIRE)--The Independent Cinema Alliance (ICA), a cinema trade organization representing approximately 5,000 independently operated movie screens across the United States and Canada, today announced a new strategic partnership with Cinematronix USA, expanding the ICA Marketplace with comprehensive cinema technology, equipment, installation, technical services, and financing solutions designed specifically for independent theatre owners and operators.

Building on more than 25 years of industry experience, Cinematronix USA provides cinema technology solutions, system design and integration, installation, and ongoing technical support to exhibitors nationwide. As an authorized partner of Christie and Dolby, two of the motion picture industry's most respected and longstanding technology manufacturers, Cinematronix USA brings ICA members access to world-class projection, sound, and presentation technologies.

The partnership provides ICA members with a streamlined path to theatre modernization, whether replacing aging first-generation digital cinema equipment, upgrading to laser projection, enhancing auditorium sound, or undertaking more comprehensive presentation improvements. Members will benefit from preferred equipment programs, professional installation, ongoing technical support, and flexible financing opportunities.

"Independent exhibitors know they need to continue investing in their theatres, but navigating equipment options, installation, financing, and ongoing support can be a challenge," said Frank Rash, Executive Director of the Independent Cinema Alliance. "That's what makes this partnership so valuable. Cinematronix USA brings the technical expertise, service capabilities, and strong relationships with Christie and Dolby to help our members make smart investments in their theatres. It's another example of ICA putting the collective strength of our membership to work in ways that make a real difference."

For Cinematronix USA, the partnership represents an opportunity to extend its technical expertise and manufacturer relationships to ICA's network of nearly 5,000 independently operated screens across the United States and Canada.

"We're excited to partner with ICA and support the independent exhibitors who are such an important part of this industry," said Beth Figge, Vice President, Cinematronix USA. "Our relationships with Christie and Dolby, combined with our experience in cinema technology, installation, and service, allow us to offer solutions tailored to the needs of individual theatres. Whether it's a single-screen upgrade or a complete modernization project, our goal is to make the process easier, more accessible, and ultimately more rewarding for exhibitors and their guests."

The partnership represents another step in the ICA's ongoing commitment to helping independent exhibitors modernize their theatres, strengthen their businesses, and deliver the kind of moviegoing experience that keeps audiences coming back.

About ICA

ICA is a not-for-profit, alliance of independent cinemas operating in communities throughout the United States and Canada. Theatres operated by alliance members range in size from single-screen venues in small towns to multiplexes in larger cities. Today, approximately 200 member companies representing 5,000 screens, welcoming 100 million moviegoers annually and generating $1 billion in boxoffice revenue share one common goal: to provide a public voice that promotes the importance of independent cinemas as a vital and necessary part of a healthy and vibrant motion picture industry. For more information, visit www.cinemaalliance.org.

About Marketplace

The ICA Marketplace enables members to access national account pricing, rebates, and value-added programs across a wide range of mission-critical categories, including concessions, food and beverage, janitorial supplies, technology, seating, and other core operating essentials. Collectively, ICA members operate approximately 5,000 screens across North America—effectively making the ICA the third-largest cinema circuit in North America. By aggregating this unmatched independent exhibitor scale, the Marketplace delivers pricing traditionally available only to large national circuits.

About Cinematronix USA

Cinematronix USA (formerly Bay Area Cinema Products / BACP, Inc.) is a premier cinema equipment dealer, system integrator, and technology provider. Following its 2023 acquisition by Danny Pickett and Kevin DeRijck of Cinematronix, the company rebranded to Cinematronix USA to deepen its alignment with its Canadian counterpart, Cinematronix, while expanding its footprint across the United States. Specializing in full-system design, projection technology, audio integration, 3D systems, and legacy 35mm/70mm film support, Cinematronix USA combines decades of engineering heritage with modern digital cinema solutions to help theaters and creators bring stories to the screen.