NIC MAP Launches Connector to Power More Accurate AI Analysis of Senior Housing Markets

Seven AI models answered senior housing market-data questions with 98 percent accuracy using the NIC MAP Connector and web search, compared with only 36 percent accuracy using web search alone in a NIC MAP-designed benchmark

RALEIGH, N.C.--(BUSINESS WIRE)--NIC MAP, the leading provider of data for the senior housing industry, launched the NIC MAP Connector, a new capability that enables senior housing operators, investors and developers to access NIC MAP data directly within their own AI tools.

NIC MAP tested seven leading AI models from Anthropic, OpenAI, Google and Z.ai on Artificial Analysis’s Optima benchmarking platform. After asking AI models for senior housing data, which use the public web alone, the models answered with 36 percent accuracy after an average of 61 web searches per question. When asking the same questions using the NIC MAP Connector, the models answered with 98 percent accuracy. Every answer drawn from NIC MAP data was correct. The gap in accuracy was widest when answering questions on occupancy, which isn’t publicly available data: the results were 14 percent accurate when using AI/public web and 97 percent accurate when using the NIC MAP Connector.

“AI is only as useful as the information behind it,” said Arick Morton, NIC MAP Chief Executive Officer. “We tested it. Working from the public web, today’s best AI models got basic senior housing market facts wrong nearly two-thirds of the time. Connected to NIC MAP, the same models got 98 percent right. Bad inputs make bad decisions. If you’re using AI in senior housing, you need the NIC MAP Connector.”

With the NIC MAP Connector, clients can:

• Run a market analysis on any address, by radius or drive time, and get rate and occupancy details, construction pipeline, demographics and more for that location.
• Pull up analyses already built in the platform without recreating them.
• Incorporate custom metrics into AI-assisted analysis.
• Connect using their own NIC MAP credentials, with the same subscription permissions.

The NIC MAP Connector is included with eligible NIC MAP subscriptions at no additional cost. Learn more about the NIC MAP Connector.

About the benchmark: NIC MAP designed the benchmark and commissioned Artificial Analysis to run it on its Optima platform. Results reflect a single run in October 2026 across seven models from Anthropic, OpenAI, Google and Z.ai, with 105 questions answered in total.

About NIC MAP

NIC MAP is the senior housing industry’s independent market-data service. We bring together occupancy, rate trends, and the construction pipeline across 35,000+ U.S. properties in a single platform built for senior housing — informing the investment, underwriting, and research decisions of the industry leaders who shape it, including the top senior housing operators, federal agencies, and major capital providers. For more information, visit www.nicmap.com.