Zocks Brings AI-Powered Meeting Intelligence to More Than 32,000 LPL Financial Advisors

Deep enterprise integrations give LPL and its advisors new AI-powered efficiencies and insights

SAN FRANCISCO--(BUSINESS WIRE)--Zocks, the privacy-first AI platform for financial services, today announced a relationship with LPL Financial (‘LPL’), one of the nation’s leading wealth management firms and a leading provider of investment and business solutions to financial advisors. Zocks is now available to LPL’s network of more than 32,000 financial advisors and approximately 1,100 financial institutions.

LPL advisors can now automate a wide range of administrative and operational processes with Zocks. They can capture data and context from conversations, then sync that information across LPL’s WealthVision Premium financial planning tool and with their connected CRM. By eliminating hours of routine data entry, advisors can build and update financial plans faster, including tax and estate strategies, and dedicate more time to strengthening client relationships.

LPL advisors can also prepare for a client meeting with a personalized summary that automatically includes recent notes and information pulled from past conversations, and other connected systems. Post-meeting summaries, action items, and emails are drafted in seconds, so advisors can follow up while momentum is strong.

“Zocks was head over heels better than anything else we evaluated,” said Gregory Furer, an LPL advisor and CEO of Beratung Advisors. “What really stands out about Zocks is the depth of its integrations and how much more it can do with the information from our client conversations. That means less manual work for our team and more client data actually making it into the systems we use every day. We’d been waiting for Zocks to come to LPL, and as soon as it did, we signed up our entire team.”

“The Zocks team has been engaged and proactive from day one,” said Amanda Bateman, Director of Advisor Growth and Strategy at Pilot Financial, an OSJ (office of supervisory jurisdiction) of LPL. “They've clearly thought through how to make the product really easy for our advisors to use and to see the ROI immediately.”

Zocks also provides enterprise-grade compliance capabilities. It captures and structures client data without recording, ensuring client privacy, while offering the controls required to meet LPL’s compliance and supervision standards.

“The expectations that come with serving a network of LPL’s size and scale are significant,” said Mark Gilbert, CEO and Co-founder of Zocks. “For the first time, LPL advisors can create a financial plan and document their notes after a client meeting with only a few minutes of work, significantly reducing the time it takes to bring on new clients. They can spend more time on relationships and growing their business.”

About Zocks

Zocks is the privacy-first, agentic AI Platform for financial advisors and financial firms. Its AI assistant saves advisors 10+ hours a week by automating manual tasks and turning every client conversation, email, and document into structured data that’s deeply integrated with a firm’s technology stack and AI ecosystem. Advisors can build plans and onboard clients faster, find growth opportunities, anticipate servicing needs, and ultimately grow their business — all in a platform built with enterprise-grade compliance, reporting, and controls.

More than 5,000 firms, including 7 of the 9 Barron’s Top Mega RIAs and 2 of the top 3 life insurance carriers, rely on Zocks, the #1 rated AI Assistant for Financial Services on G2. Learn more and start a free trial at zocks.io.

Securities and advisory services offered through LPL Financial LLC (“LPL Financial”), a registered investment advisor and broker-dealer, member FINRA/SIPC.

Throughout this communication, the terms “financial advisors” and “advisors” are used to refer to registered representatives and/or investment advisor representatives affiliated with LPL Financial.

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