Monica + Andy Expands Beyond Apparel With First-Ever Baby Care Collection at Walmart, Bringing High-Quality Everyday Essentials to More Families

The beloved organic baby and children's brand enters its next chapter, expanding its mission to make better-for-baby products accessible to more families nationwide.

CHICAGO--(BUSINESS WIRE)--Monica + Andy, the organic baby and children's brand known for its commitment to quality, thoughtful design, and organic fabrics, today announced the launch of its first-ever Baby Care collection. Available in more than 1,500 Walmart stores nationwide, on Walmart.com, and direct-to-consumer, the six-piece collection spans baby skincare, bath time, and laundry, with every product priced at $20 or less.

From the beginning, Monica + Andy was built on a simple belief: families shouldn't have to compromise on the quality of the products that touch their babies' skin. While the brand began with organic cotton apparel, clothing was always intended to be just the first chapter of a much larger vision. The goal was to build a trusted brand that could bring the same commitment to quality, care, and thoughtfully selected ingredients to the everyday products families use throughout their children's lives.

More than a decade later, with a loyal community of parents and great partners like Walmart helping bring that vision to life, Monica + Andy is taking its next step with the introduction of Baby Care. The expansion reflects the brand's long-term commitment to making high-quality essentials more accessible, combining carefully considered formulations with approachable prices.

“When I started Monica + Andy, I always envisioned building something much bigger than a clothing brand,” said Monica Royer, Founder and CEO of Monica + Andy. “Apparel was our first chapter because I believed that what touches a baby's skin matters. But that belief extends far beyond clothing to the products we use on our babies every single day. We've spent more than a decade building a brand rooted in quality and trust, and now we're excited to bring that same philosophy to Baby Care. Having incredible partners like Walmart allows us to democratize high-quality products and make them available at prices that more families can afford. I believe every family deserves access to better products, and this is an exciting next chapter in making that vision a reality.”

The new collection brings Monica + Andy's thoughtful approach to quality into the daily routines of bathing, moisturizing, and caring for babies' delicate skin. Each product was developed with an emphasis on carefully selected ingredients, effective formulations, and the brand's commitment to creating products parents can feel good about using.

With all six products priced at $20 or less, the collection reflects Monica + Andy's belief that high-quality baby essentials shouldn't be reserved for families willing or able to pay premium prices. Through its partnership with Walmart, the brand is bringing its next generation of everyday essentials to families across the country, making thoughtful baby care more accessible than ever before.

The Monica + Andy Baby Care Collection

• Everyday Baby Lotion ($9.97): A lightweight daily moisturizer made with organic shea butter, coconut oil, oat kernel extract, and aloe for head-to-toe hydration. Available in fragrance-free or Lavender & Chamomile.
• 2-in-1 Baby Shampoo & Body Wash ($9.97): A gentle two-in-one cleanser with aloe, oat, and organic calendula. It's made for daily use on hair and body. Available in fragrance-free or Lavender & Rosemary.
• Baby Bedtime Cream ($9.97): An extra-rich cream with organic shea butter, safflower seed oil, and avocado and mango extracts. It's designed to be part of a calming bedtime ritual for baby, and for parents winding down too: available fragrance-free or Lavender & Chamomile.
• Soothing Baby Balm ($9.97): This fragrance-free protective balm is made with organic beeswax and organic oat kernel flour, for anywhere skin needs extra moisture or protection.
• All Purpose Baby Soap ($12.97): This fragrance-free, protective, gentle castile-based cleanser is made with organic coconut, olive, and sunflower oils, organic shea butter, and aloe, designed for both baby and everyday household use.
• Gentle Baby Laundry Detergent ($19.97): A plant-based detergent with enzyme stain removers, made to be gentle on babies' clothes and tough enough for the whole family's laundry. Available in fragrance-free or Lavender & Citrus.

The Baby Care collection is now available at Walmart stores nationwide and on Walmart.com, MonicaandAndy.com, and Monica + Andy retail locations, which you can find HERE.

About Monica + Andy

Monica + Andy is an organic baby and children's brand delivering superior fabrics, thoughtful design, and seamless shopping experiences. Founded in 2014 by Monica Royer, the brand offers a full range of baby and children’s apparel, layette, nursery, gifting, and personalized experiences for families. With the launch of its Baby Care collection, Monica + Andy now offers gentle, clean-ingredient essentials for baby's skin, bath time, and laundry.

For more information, visit www.MonicaandAndy.com or follow Monica + Andy on Instagram, TikTok, and Facebook.