Benjamin Moore Names Webster Green HC-130 as its Colour of the Year 2027

Colour Trends 2027 Delivers a Renewed Take on Timeless Colour

MONTVALE, N.J.--(BUSINESS WIRE)--Benjamin Moore, a leader in paint, colour, and coatings, announced its Colour of the Year 2027 as Webster Green HC-130 – a confident hue with undeniable personality, this quintessential green transcends styles and timeframes with ease. From its presence in archival hand-drawn renderings to forward-thinking points of inspiration, Webster Green HC-130 exemplifies enduring relevance and classic appeal through the ebb and flow of trend cycles while anchoring and elevating a thoughtfully curated palette of colours.

“For 2027, our focus centred on the green colour family. When we looked across the past, present and future of colour trends, variations on green consistently demonstrated remarkable staying power,” said Andrea Magno, Vice President of Brand, Colour, and Integrated Marketing, at Benjamin Moore. “Webster Green HC-130 reflects this timeless appeal by pairing reassuring stability with optimistic energy. Its composed nature feels both rooted and forward-looking, while enhancing spaces that feel distinctive, collected and continually new.”

The Complete Colour Trends 2027 Palette: Eight Colours Built on Enduring Design

Webster Green HC-130 is complemented by seven hues carefully curated from Benjamin Moore’s library of 3,500+ colours. From elegant pales to earthy deeps, each colour holds a position in the palette whether in combination or as a standalone hue, taking cues from the past while expressing a fresh and on-trend presence today.

• White Down OC-131 – Cozy off-white with featherlight softness
• Nelson Blue CW-635 – Watery pale blue that emanates casual elegance
• Shakespeare Tan 228 – A golden neutral with nuanced undertones
• Antique Copper 1169 – Warm, spiced undertones ground this sophisticated brown
• Wild Aster 1240 – A graceful pink with notes of pale gray
• Durango 2137-30 – A deep neutral with rooted olive tones
• Townsend Harbour Brown HC-64 – Grounded burgundy with classic elegance

Together, these eight colours embody Benjamin Moore’s approach to colour trends: relevant for today while grounded in timeless design.

To illuminate the inspiration woven throughout this year's collection, Benjamin Moore has commissioned illustrator Tanu Vasu, whose distinctive hand-drawn artistry unveils the narrative behind the palette. Her whimsical, elegant illustrations can be found on BenjaminMoore.ca.

Building on Years of Colour Forecasting

The Benjamin Moore Colour of the Year selection process draws on decades of design expertise and architectural trend analysis that is conducted by the Benjamin Moore Colour Marketing Team. The Colour Trends 2027 palette builds directly on the success of previous selections, each of which has influenced residential and commercial design standards across North America and 74 countries globally.

How to Explore Webster Green HC-130 and the Colour Trends 2027 Palette

To learn more about the Benjamin Moore Colour of the Year 2027 and Colour Trends 2027 palette, order colour samples or locate a Benjamin Moore retailer, visit benjaminmoore.ca. For more information, search #ColourTrends2027 on social media channels including Instagram (@benjaminmoore), Facebook (Benjamin Moore Paints), Pinterest (Benjamin Moore), YouTube (BenjaminMoorePaints), TikTok (benjaminmoore) and X (@Benjamin_Moore).

Frequently Asked Questions:

Q: What is Webster Green HC-130 and why is it Benjamin Moore's Colour of the Year 2027?
A: Webster Green HC-130 is a quintessential green that bridges timeless design with contemporary aesthetics. Benjamin Moore selected it as Colour of the Year 2027 for its sophisticated composure that enlivens and adapts across design styles. This colour nods to timeless palettes that have shaped interior design, yet supports the current desire for trusted, grounded hues that create distinctive and noteworthy spaces.

Q: What are the Colour Trends 2027 palette colours?
A: Webster Green HC-130 anchors a palette of eight colours: White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbour Brown HC-64.

Q: What makes the Colour Trends 2027 palette different from previous years?
A: The Colour Trends 2027 palette emphasizes warmth and heritage while encouraging personalization. This selection of colours celebrates classically inspired hues that homeowners and designers are drawn to time after time whether as standalone colour, or paired with other colours and materials for spaces filled with character. Webster Green HC-130 and its complementary hues are relied upon to create versatile, lasting interiors that transcend colour trend cycles.

Q: How should designers and homeowners use Webster Green HC-130?
A: Webster Green HC-130 is remarkably versatile. It works beautifully as a sophisticated accent; a distinguished choice for a living room or study; an expressive selection for kitchen cabinetry; or a welcoming front door. Its depth and chroma allow it to work across traditional, contemporary and transitional design styles.

Q: Where can I find Webster Green HC-130 and order colour samples?
A: Webster Green HC-130 is available through the Benjamin Moore network of more than 8,500 locally owned and operated retailers. Visit benjaminmoore.ca to order samples, use colour visualization tools, locate a retailer or explore the full Colour Trends 2027 palette. Follow #ColourTrends2027 on Instagram, Facebook, Pinterest, YouTube, TikTok, and X for design inspiration.

About Benjamin Moore
Benjamin Moore, a Berkshire Hathaway company, was founded in 1883 and remains one of the world’s leading paint, colour and coatings brands. For generations, Benjamin Moore has been a manufacturer of premium quality residential and commercial coatings and continually pushes the boundaries of innovation while championing sustainability. The portfolio spans the brand’s flagship paint lines including Aura^®, Regal^® Select, Ben^®, Ultra Spec^®, Advance^®, Scuff-X^®, InslX^® and more. Benjamin Moore is renowned for its more than 3,500 transformative colours, and its design tools and expertise for consumers and professionals alike. Benjamin Moore products are available exclusively from more than 8,500 locally owned and operated paint, decorating and hardware retailers throughout the United States, Canada and another 74 countries globally.