Poplin Launches On-Demand Shoe Cleaning Service

Sneakers and Everyday Shoes Are Hand Cleaned by Local Pros, With Free Pickup and Delivery

LOS ANGELES--(BUSINESS WIRE)--Poplin, the app known for its nationwide on-demand laundry service, today announced the launch of Poplin Shoe Cleaning, a new service where sneakers and everyday shoes are expertly hand cleaned by local pros. Customers can schedule a pickup in the Poplin app and have their shoes returned fresh, clean, and ready to wear.

Poplin Shoe Cleaning is designed for the shoes people wear most, including sneakers, running and athletic shoes, canvas shoes, everyday casual shoes, and kids' shoes. Each order includes:

• Free pickup and delivery
• Exteriors cleaned by hand
• Lace cleaning
• Interiors deodorized and refreshed
• Proper air-drying to help protect each pair's shape and materials
• Packaged return

Shoe cleaning is $30 per pair, with a turnaround of about three days from pickup to delivery.

“We built Poplin to make people’s lives easier by taking laundry off their to-do lists, and Shoe Cleaning is a natural extension of that mission,” said Mort Fertel, CEO of Poplin. “Customers can now add another tedious cleaning task to the list of things Poplin’s network of Pros can handle—conveniently, professionally and right at their doorstep.”

Poplin Shoe Cleaning is a professional cleaning service rather than a restoration service. Stains are treated with care, though deep or set-in marks may remain.

The launch builds on the strength of the Poplin network, which washes, dries, and folds more than 6 million loads of laundry annually. More than 200,000 independent laundry pros operate on the Poplin network, which serves 48 states, more than 8,000 cities, and more than 16,000 zip codes. Poplin launched in Toronto, Canada in March 2026, followed by Australia and New Zealand in August 2026.

To schedule a shoe cleaning, download the Poplin app or visit poplin.co/shoe-cleaning.

About Poplin
Poplin is on a mission to solve laundry and help its customers and Laundry Pros create better lives for each other. As the nation’s leading on-demand laundry service, Poplin seamlessly connects customers with trusted, independent washers who provide high-quality, personalized care. The platform has earned 30,000+ five-star reviews, with top Laundry Pros making upwards of $7,000 per month. Whether it’s for families, busy professionals, students, seniors, or businesses, Poplin makes laundry effortless, reliable, and accessible. Poplin.co