Amperity Introduces Pér, an AI Agent With a Complete Picture of Every Customer — and the Ability to Act on It

Grounded in trusted customer profiles, Pér helps teams get answers, decide what to do next, and move approved decisions into enabled workflows.

NEW YORK--(BUSINESS WIRE)--Today, Amperity introduced Pér, an AI agent that helps brands go from a question about their customers, campaigns, and audiences to an answer, a recommendation, and, with approval, action — all inside the tools they already use. Pér replaces a process that can span dashboards, data requests, manual analysis, meetings and activation tools with one governed workflow.

For years, the central challenge in customer data was creating an accurate view of the customer. Amperity’s patented identity resolution helps brands build that trusted foundation. Pér addresses the next challenge: shortening the distance between what a brand knows and what it does. Grounded in a brand’s own customer profiles, Pér can investigate what changed, identify affected customers, explain the evidence behind a recommendation and prepare an audience or action for approval.

“Pér gives us an opportunity to move beyond broad segments and better understand each individual customer journey,” said Elise Keefe, Senior Manager, Business Intelligence at MacKenzie-Childs. “By eliminating the grunt work, it can help us reach trusted, actionable findings faster, so we can spend more time making decisions and less time searching for answers. For retention, that means identifying the moments that matter and moving from insight to approved action through one connected workflow.”

By reducing the handoffs between marketing and analytics, Pér gives teams a faster path to customer insight while allowing data analysts to focus on work that requires deeper expertise.

With Pér, teams can:

• Get answers faster: Ask questions about campaigns, audiences, and customers in natural language.
• Decide what to do next: Evaluate the customers, signals, and business rules behind a recommended response.
• Respond as outcomes change: Monitor execution results and recommend mitigation strategies in real time.
• Keep people in control: Review, refine, and approve the next step before action is taken.
• Act through existing workflows: Move an approved audience or decision into enabled marketing and business tools.

"Pér has given us the ability to identify overlaps and inefficiencies across our segments and campaigns, and to act on them at scale,” said Geoff Clark, CRM Manager at Johnnie-O. “Real-time auditing lets us make changes on the fly, which has significantly improved the accuracy and performance of segments we've had in place since early in our Amperity journey. Most AI tools are reactive — Pér is proactive."

For data and technology teams, Pér works within the identity-resolved customer data, configured permissions and enabled workflows the enterprise already manages. Rather than creating another disconnected AI or data layer, Pér extends the value of unified customer profiles into the decisions that shape campaigns, audiences and customer experiences.

“The value of AI is not simply the answer it generates. It is the quality of the decision and action that follows,” said Kabir Shahani, co-founder and co-CEO at Amperity. “Pér is a teammate that works from a shared, trusted understanding of the customer and helps teams move from insight to approved action. It outperforms a generic CDP, or an AI model alone, because the data underneath it is complete, governed, and can immediately be put into action that drives measurable economic outcomes.”

To learn more about Pér, register for our upcoming webinar on October 15 at 10 a.m. PT / 1 p.m. ET.

ABOUT AMPERITY

Amperity helps brands turn trusted customer context into better decisions and action. Its AI-powered Customer Data Platform resolves identity and unifies fragmented data with real-time signals, creating a governed customer context foundation for marketing, service, analytics and AI. More than 400 leading brands worldwide, including Accent Group, Alaska Airlines, DICK’S Sporting Goods, BECU and Wyndham Hotels & Resorts, rely on Amperity to improve customer experiences and drive measurable growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London and Melbourne. Learn more at amperity.com.