U.S. Shoppers Can Now Discover and Purchase Eligible Newegg Products Directly Within the Gemini App, and Google Search, Including AI Mode

DIAMOND BAR, Calif.--(BUSINESS WIRE)--Newegg (Newegg Commerce, Inc., NASDAQ: NEGG), a global leader in computer and technology products, today announced it has integrated Universal Commerce Protocol (UCP) powered checkout on Google. Shoppers in the United States can now buy eligible Newegg products directly inside AI Mode in Google Search and Gemini, without leaving the conversation. Newegg is the merchant of record for every order.

With UCP, shoppers can go from conversation to purchase seamlessly. Using in-depth discussions of product specs, use cases, and more, shoppers can learn, make informed decisions, and check out on the spot through Google Pay without ever having to leave the conversation. The purchase happens in Google's experience, and Newegg fulfills and supports the order, bringing the depth of selection and technical expertise that PC builders and gamers rely on into the conversation.

"AI is changing how the world buys technology, and Newegg intends to be at the forefront of that change. We moved early to make our catalog shoppable inside AI experiences, and integrating Universal Commerce Protocol powered checkout across Google brings that vision to life in one of the most widely used platforms in the world," said Montaque Hou, Chief Information Officer at Newegg. "Wherever someone asks an AI what to buy, we want Newegg ready to answer."

"Newegg enabling UCP-powered checkout on Google marks a new milestone as we scale agentic commerce," said Ashish Gupta, VP/GM, Merchant Shopping, Google. "We’re building the future of AI-driven shopping together as an industry and this is another strong example of businesses delivering delightful, diverse experiences and products for their shoppers."

Google joins a growing set of AI surfaces where shoppers can find Newegg. Within ChatGPT, shoppers can add Newegg from the ChatGPT app directory to bring Newegg's live catalog, pricing, and deals into their conversations. Newegg was also among the first retailers to enable in-conversation checkout on Perplexity. UCP now brings that in-conversation checkout experience to AI surfaces across Google; it’s live now for shoppers in the United States and covers a growing selection of eligible Newegg products.

Newegg brings the same convenience to its own storefront through Celeste^SM, its AI shopping assistant on Newegg.com, where shoppers can describe what they need, compare options, and check out in one conversation.

About Newegg

Newegg is the go-to destination for tech enthusiasts and businesses ready to power what's next. For more than two decades, we've served builders, gamers, and IT professionals with a wide selection of PC hardware, consumer electronics, gaming peripherals, and lifestyle technology. Today, that includes the servers, workstations, and AI infrastructure that businesses rely on, along with the marketing, supply chain, and technical solutions that independent sellers use to grow.

Newegg Commerce, Inc. (NASDAQ: NEGG) was founded in 2001 and is headquartered in Diamond Bar, California. For more information, please visit Newegg.com.