Bloom Begins a New Era of Hardware with Curv, Opening a Preview in New Mexico

Curv 2g ends the trade-off between value and quality in two-gram vapes

LOS ANGELES--(BUSINESS WIRE)--Bloom today introduced Curv, the hardware platform that will power the next generation of its all-in-one vapes. The first device, Curv 2g, is available now in New Mexico as part of the Curv Preview, ahead of a measured national rollout that begins February 1, 2027.

Curv builds on Surf, the platform driving the majority of Bloom's sales. Over time it will replace Surf in every Bloom market. It is the company's most significant hardware investment since Surf, and Bloom plans to keep developing the platform for years to come.

The platform debuts in two-gram vapes, a format that has more than doubled its share of U.S. disposable vape sales in two years, from 16% to 35%, according to BDSA. Consumers are moving to two grams for the value: more volume, a better price per gram and fewer trips to the store. Until now, that value has come with a compromise. The oil is often less premium and the hardware less capable. The result is a familiar complaint: the draw weakens and the flavor fades long before the device is empty.

"Vape hardware keeps getting more complicated, but the experience doesn't need to be," said Vitaly Mekk, Co-Founder and Co-CEO of Bloom. "With Curv, we went back to the fundamentals: keep it simple and focus relentlessly on performance. A 2g should feel the same on the last draw as it does on the first. We spent nearly two years solving what goes wrong in the second half of a 2g, and Curv is the result."

Curv keeps what made Surf the core of Bloom's business: a simple device, ready out of the box, filled with Bloom's proprietary oil formulations. It then rebuilds the hardware for a larger tank. A wider body opens more airflow. An expanded ceramic heating surface and a stronger battery deliver fuller, denser draws with less effort, and they stay consistent all the way through. All-ceramic Radiant Heat Technology applies precise, localized heat to help protect terpenes, so the last draw tastes like the first. Everything else is kept simple. Heat is pre-calibrated, a clear window shows how much oil is left, and simple light cues show when to charge.

Bloom chose New Mexico to open the Preview because its consumers are among the most loyal and experienced in the country, and their feedback will shape how Curv reaches the rest of the nation. The Preview extends to Illinois in November and concludes January 31, 2027. Beginning on or around February 1, Curv 2g will reach key markets including New York, Chicago, San Francisco, Los Angeles and Boston, with additional states to follow.

"New Mexico's consumers know exactly what good looks like," said Casey Ly Kim, Co-CEO of Bloom. "There's no better place to put a new platform in people's hands first."

Curv 2g is available now at participating dispensaries across New Mexico for adults 21 and older. Retailers interested in carrying Curv 2g can contact [e-mail].

Curv 2g Technical Features

• All-ceramic Radiant Heat Technology, metal- and cotton-free
• Clear oil viewing window
• Pre-calibrated heat settings, ready to use
• Battery light cues: 5 flashes = charge soon | 10 flashes = charge now | solid = fully charged
• Full charge in less than 60 minutes via USB-C

About Bloom

Bloom is an immigrant- and minority-owned cannabis brand dedicated to delivering a true-to-flower experience. Founded in 2014, Bloom is carried by more than 1,200 retail partners across nine U.S. states and the UK. The brand is best known for its proprietary all-in-one vapes, which replicate the experience of flower in a sleek, reliable device. Bloom offers three curated collections, Classic, Live and Rosin, and is available in California, Florida, Illinois, Maryland, New Jersey, New Mexico, New York, Pennsylvania, Virginia and the UK. Follow Bloom on Instagram at @bloomforthepeople and on LinkedIn at bloombrand.