LG Ad Solutions and Best Buy Ads Connect Premium LG TV inventory and Retail Media

Partnership brings Best Buy Ads audiences and measurement capabilities to the LG Electronics' TV ecosystem, including Home Screen and CTV video inventory, creating new opportunities for brands to drive measurable outcomes

NEW YORK--(BUSINESS WIRE)--LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced a partnership with Best Buy Ads that brings premium inventory across the LG Electronics' TV ecosystem, including the Home Screen, to retail media advertisers in the U.S. through Best Buy Ads. This collaboration marks the first time LG’s Home Screen inventory has been made available through a retail media network.

As retail media continues to evolve beyond owned and operated retailer properties, brands are increasingly looking for ways to extend the reach of their retail media investments while maintaining addressability and measurable business outcomes. Through this partnership, advertisers can now activate Best Buy Ads audiences across the LG TV ecosystem, connecting retail media and television advertising in a more seamless and accountable way.

Consumer electronics brands working with Best Buy Ads can now reach Best Buy's rich first-party shopper audiences on LG Home Screen and CTV Video inventory, creating new opportunities to engage consumers throughout their discovery and purchase journey. By making some of LG’s highest-impact inventory available through retail media buying channels, the partnership unlocks new paths for brands to bring retail media budgets into premium CTV environments.

"The Home Screen has a distinct role at the point of discovery, before content begins. By bringing Best Buy Ads retail media demand to the Home Screen alongside CTV Video, we’re opening premium LG TV inventory to a different source of investment and connecting that investment to outcomes,” said Serge Matta, President of Global Ad Sales, LG Ad Solutions.

“Advertisers increasingly want the ability to connect retail media investments with premium media experiences and measurable sales results,” said Lisa Valentino, Chief Ads and Media Officer of Best Buy. “This partnership expands the ways brands can reach Best Buy shoppers, combining our first-party audience insights and closed-loop measurement capabilities with LG’s premium CTV inventory to create a more accountable and effective advertising solution.”

Inventory is transacted programmatically through Magnite, with Best Buy’s closed-loop measurement connecting campaign exposure to sales outcomes.

The partnership extends LG Ad Solutions' Own the Outcome measurement framework, introduced at the 2026 IAB NewFronts, by strengthening measurement and attribution in the retail media environment.

The offering is available to advertisers immediately.

About LG Ad Solutions

LG Ad Solutions, incorporated as Alphonso Inc., is a global leader in advanced advertising for Connected TV and cross-screen devices, driven by our mission to create meaningful connections between brands and their audiences. With a vast network of award-winning LG Smart TVs worldwide, we offer advertisers and content creators broad reach and targeted engagement on the largest screen in the home.

About Best Buy

Best Buy (NYSE: BBY) is the world’s largest specialty consumer electronics retailer. Our purpose is to enrich lives through technology, which we do by providing our customers a unique mix of advice, products and services in our stores, online, and in homes. Our expert associates advise customers on our curated assortment of the latest, name-brand technology, while our highly trained services teams help with designs, consultations, delivery, installation, tech support and repair. We are a leader in corporate responsibility and sustainability issues, including through the Best Buy Foundation’s nationwide Best Buy Teen Tech Center® network and the significant role we play in the circular economy through repair, trade-in and recycling programs. We generated more than $41.6 billion of revenue in fiscal 2026, operate more than 1,000 retail stores in North America, and have more than 80,000 employees. For more information, visit corporate.bestbuy.com and investors.bestbuy.com.