Piggly Wiggly Food For Less Launches eGrowcery Platform to Boost Customer Engagement

Move provides the Southeast retailer with new features that improve the shopper interface and enhance fulfillment performance.

SNEADS, Fla. & BLOOMFIELD HILLS, Mich.--(BUSINESS WIRE)--Piggly Wiggly Food For Less, owned and operated through McDaniel Family Investments in Florida, Alabama and Georgia, is upgrading the eCommerce experience for its shoppers through eGrowcery, developer of the leading retail food industry eCommerce platform for grocers. Piggly Wiggly Food For Less is taking advantage of eGrowcery’s customized search functions, time-saving fulfillment approach, fully integrated loyalty experience and best-in-class client support.

"Our shoppers want a fast and easy way to get their groceries, and that's exactly what this upgrade delivers,” said Cody McDaniel, co-owner of Piggly Wiggly Food For Less. “With eGrowcery as our partner, we now have a single point of contact who answers our questions and provides solutions quickly, allowing us to stay focused on giving customers a seamless online shopping experience from start to finish.”

eGrowcery, which operates both in the United States and abroad, has seen most of its grocery retailer customers transition off of other eCommerce platforms and onto its white-label platform.

"Piggly Wiggly Food For Less understands that today's shoppers expect convenience without compromise,” said Patrick Hughes, CEO of eGrowcery. “That's why we're proud to give them and all of our clients the technology and best practices to deliver a fast, frictionless online shopping experience their customers love.”

Current Piggly Wiggly Food For Less customers will find online shopping to be more consumer friendly with enhanced performance. The eGrowcery platform is expected to be fully implemented for all store locations by the end of this month, providing customers with the ease and convenience they look for in everyday online shopping.

About McDaniel Family Investments
Piggly Wiggly Food For Less, owned and operated by McDaniel Family Investments, Inc., is headquartered in Sneads, Fla., and operates 14 supermarket locations in Montgomery, Ala., central and south Georgia, and the Florida panhandle. Through its Cost Plus 10% pricing philosophy, proprietary Power Buy Program, full-service meat departments, fresh poultry packaging, and strong partnerships with leading American manufacturers and suppliers, Piggly Wiggly Food For Less remains committed to delivering exceptional quality, outstanding value, and affordable groceries to the communities it serves.

About eGrowcery
eGrowcery offers regional grocery chains and independent grocers the most comprehensive white-label unified commerce platform in market. Built specifically for the grocery industry, eGrowcery’s solution immerses existing store systems into a unified shopper experience that helps grocers deliver a seamless digital experience to shoppers online or in store.