NIQ Launches Omnishopper Taiwan, Delivering a More Complete View of Consumer Purchase Behavior

New solution provides visibility into actual purchase behavior across retailers and categories, helping brands and retailers make more confident growth decisions

TAIPEI, Taiwan--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today announced the launch of Omnishopper Taiwan. The new Consumer Panel Services solution provides brands and retailers with a comprehensive view of actual consumer purchasing behavior across retailers, categories and channels.

As Taiwanese consumers increasingly shop across multiple retailers and channels, purchasing journeys have become more complex, making it harder for brands and retailers to understand the behaviors driving growth. Businesses need more than traditional sales reporting to navigate this evolving landscape. Omnishopper Taiwan combines actual purchase behavior with advanced analytics, providing visibility into shopper activity across the marketplace and enabling more informed, confident decision-making.

An optional Panel View Survey complements purchase data with insights into shoppers’ attitudes, motivations and needs, helping clients understand the reasons behind purchasing decisions.

Key benefits include:

• Visibility into actual purchase behavior across retailers, categories, and channels
• Deeper understanding of shopper switching, loyalty, and cross-retailer purchasing behavior
• Broader representation of evolving consumer segments, including niche and aging populations
• Advanced analysis of shopper purchase behavior, segmentation, and growth opportunities
• Integration with NIQ Discover to connect shopper intelligence with broader market and retail insights

"Today's brands and retailers need a more complete understanding of how consumers shop across retailers, categories, and channels to compete effectively in a rapidly evolving marketplace," said Ramon Melgarejo, President, Global E-commerce, NIQ. "Omnishopper Taiwan delivers that visibility through actual purchase behavior, helping organizations identify new growth opportunities and make more confident decisions.”

“Across Asia Pacific, understanding local shopping patterns is essential to identifying growth opportunities,” said Rachel White, Regional President, Asia Pacific, NIQ. “The launch of Omnishopper Taiwan strengthens our ability to help brands and retailers respond to the needs of consumers in this market, while advancing our broader commitment to bringing deeper shopper intelligence to clients across the region.”

The launch represents NIQ's continued investment in Consumer Panel Services and its commitment to delivering The Full View™ of consumer behavior through connected shopper, retail measurement, and analytics solutions.

About NIQ
NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.

With operations in more than 90 countries, NIQ covers approximately 82% of the world’s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™—helping brands and retailers understand what consumers buy, why they buy it, and what to do next.

For more information, visit www.niq.com.

Forward-looking Statement.

This press release regarding NIQ's launch of Omnishopper in Taiwan includes forward-looking statements concerning anticipated timelines, benefits, features, and outcomes. Actual results and outcomes may differ materially from those expressed or implied by these statements due to various risks and uncertainties. NIQ undertakes no obligation to revise or update any forward-looking statements, except to the extent required by law.

© 2026 Nielsen Consumer LLC. All Rights Reserved.

TAIWAN OMNISHOPPER FAQ

Q: What is Omnishopper Taiwan?
A: Omnishopper Taiwan is NIQ's newest shopper intelligence solution that measures actual consumer purchasing behavior across retailers and categories through e-receipt data. It can also incorporate Panel View Survey to help clients understand the attitudes, motivations and needs behind those purchasing decisions.

Q: Why is NIQ launching Omnishopper in Taiwan?
A: Organizations need a more complete understanding of shopper behavior as consumer purchasing journeys become increasingly complex. Omnishopper Taiwan provides deeper visibility into how consumers shop, helping brands and retailers identify opportunities to grow their businesses.

Q: How is Omnishopper different from traditional research?
A: Omnishopper captures actual purchasing behavior through e-receipt data. FMCG Brands and retailers can complement this measurement with the optional Panel View Survey to understand the attitudes, motivations and needs behind purchasing decisions.

Q: What types of insights can clients access through Omnishopper Taiwan?
A: Depending on the scope of their purchased service, clients can analyze:

• Shopper switching
• Retailer performance
• Segmentation opportunities
• Loyalty dynamics
• Category performance
• Consumer behavior changes over time