Populus Health Technologies Announces New CRO

Populus SVP, Sales Joe Catalano promoted to serve as first CRO in company history

PRINCETON, N.J.--(BUSINESS WIRE)--Populus Health Technologies, a virtual care media and technology company, today announced the appointment of a new Chief Revenue Officer, Joe Catalano. As part of his new role, Catalano is responsible for planning and executing Populus’ sales and revenue strategy.

Catalano served as Populus’ Senior Vice President of Sales where he doubled the sales team and led them in overall sales. Now as the company’s first CRO, Catalano’s role will expand to include overall sales and revenue operations while driving the next level of strategic revenue growth. This includes enhancing and increasing both current and future pharma and agency partnerships.

Catalano will apply particular focus to growing the Virtual Care platform and ecosystem, one of the fastest-growing offerings in the Populus suite.

“Joe has been enormously successful as our Senior Vice President of sales over the past four years and has built a resilient and highly effective team,” said Populus co-founder and CEO Paul Theisen. “Joe has an intuitive understanding of our clients’ challenges and how Populus’ can help them meet their needs. I’m thrilled to promote Joe to become Populus’ first CRO.”

Before his work at Populus, Catalano held positions as a Vice President of Sales for Everyday Health Inc. and was a Director of Enterprise Solutions at WebMD/Medscape. Catalano received his education at Southern Connecticut State University where he earned a bachelor’s degree in anatomy and physiology.

“Since our founding, we’ve believed in developing our own talent and promoting from within, and Joe has been a great example of just that,” said Populus co-founder and Chief Experience Officer Ray Rotolo. “Joe has been instrumental to our success so far, and we believe that he will continue to lead our revenue strategy and execution into the future.”

About Populus Health Technologies
Founded in 2019, Populus is a Princeton, N.J.-based virtual care media and technology company that connects life science brands to patients and healthcare professionals at the precise moment when care consultations take place. Its suite of engagement solutions empowers brands to reach both audiences with precision, at scale and with measurable impact through 1:1 attribution. To learn more about Populus, visit www.populushealthtech.com. Follow Populus on LinkedIn to learn the latest company news.