Jazwares and Streetwear Sensation VANDYTHEPINK Collab on New Squishmallows Capsule Collection

Squishmallows enters the VANDYTHEPINK creative universe at ComplexCon Los Angeles, dropping exclusively designed products and fashion fueling next-gen brand evolution!

PLANTATION, Fla.--(BUSINESS WIRE)--Jazwares, one of the world’s leading toy companies, today announced a collaboration with renowned streetwear label VANDYTHEPINK. The collab marks the first time a world-renowned artist will design Squishmallows iconic Cam the Cat into their own stylistic universe with Squishmallows x VANDYTHEPINK. Launching on October 3rd at ComplexCon 2026 Los Angeles, streetwear fans will embark on an immersive Squishmallows experience with limited-edition VANDYTHEPINK-inspired plush, apparel, hats, and tote bags.

“ComplexCon is a culture-shaping event where some of the most influential brands and creators come together, making it an ideal stage for Squishmallows and VANDYTHEPINK to unveil this exclusive product and fashion capsule," said Gerhard Runken, Chief Brand Officer at Jazwares. “With VANDYTHEPINK, we’ve created an authentic tribute to streetwear culture, combining collectibles, interactive experiences, and customizable moments that invite fans to engage with Squishmallows in an entirely new way.”

Squishmallows x VANDYTHEPINK at ComplexCon will be a must-stop destination featuring an interactive creative space that celebrates the style, expression, and attitude of streetwear culture. Throughout the space, guests will experience Squishmallows surprises in every corner of the booth, creating unique opportunities to engage with the product, shop the collection, and capture memorable photo moments.

“For this collaboration, we wanted to bring the VANDYTHEPINK world into Squishmallows in our own way,” said Junghoon “Vandy” Son, founder and creative director of VANDYTHEPINK. “We focused on making it feel playful and unexpected, from the characters and products to the customization experience. We’re excited to finally bring everything together at ComplexCon and let people experience it in person.”

Additionally, fans can take part in a variety of exclusive customization experiences throughout the collaboration. With any purchase, guests will receive a complimentary custom ID card. Fans who purchase the Squishmallows x VANDYTHEPINK plush toy set will receive a complimentary tote bag which can be customized with exclusive graphics at the on-site heat-press station. Guests who purchase a Squishmallows x VANDYTHEPINK collaboration T-shirt can also customize their tee using a selection of exclusive heat-press graphics.

For more information on the Squishmallows x VANDYTHEPINK collaboration and other products and toy lines, visit Jazwares on LinkedIn, X, Instagram, Facebook, and www.jazwares.com

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ABOUT VANDYTHEPINK

VANDYTHEPINK, founded in 2017 by Junghoon Vandy Son, quickly made a name for himself through his unique customization that eventually expanded to a clothing line featuring his own take on streetwear. The name VANDYTHEPINK means light and hope, hoping to spread happiness and playfulness through his designs. To experience more flavor visit ONVANDYLAB.ORG and follow @VANDYTHEPINK on Instagram.

ABOUT SQUISHMALLOWS

Launched in 2017, Squishmallows™ has become a global sensation with 590 million+ lifetime plush units sold worldwide. Known for their ultra-soft texture, collectible appeal, and diverse cast of lovable styles, Squishmallows™ has built a devoted fanbase and cemented its place in pop culture. Jazwares™, a global leader in play and entertainment, continues to expand the Squishmallows™ universe through innovative collaborations, new consumer product categories, and unforgettable fan experiences.

ABOUT JAZWARES

Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, Five Nights at Freddy’s™, Disney™, BumBumz™, and BLDR™. In addition to toys, offerings include costumes, games, and pillows. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit www.jazwares.com and follow us on LinkedIn, X, Instagram, and Facebook.