Cann Debuts at Austin City Limits Music Festival as the Festival’s First-Ever THC Drink

The pioneer THC beverage brand gives festivalgoers a new way to sip and socialize across both weekends

AUSTIN, Texas--(BUSINESS WIRE)--Cann, the pioneer THC beverage company transforming social drinking, announced that it will become the first microdosed THC social tonic ever sold at Austin City Limits Music Festival. Festival goers 21+ will be able to enjoy Cann for the first time during this year’s festival, taking place October 2–4 and October 9–11 at Zilker Park in Austin.

Austin City Limits Music Festival brings music fans together for two weekends of live performances, making it a natural setting for Cann’s Texas festival debut. Since launching in 2019, Cann has helped reshape how people experience THC, creating microdosed beverages that put flavor, approachable dosing and the social experience at the forefront. Built to fit seamlessly into social occasions, Cann’s “feel a little good” experience translates naturally to a festival setting like Austin City Limits Music Festival.

During both weekends, festivalgoers can find Cann’s 3mg Half & Half (a newly launched flavor with Dwyane Wade) and 3mg Lemon Lavender Social Tonics at all bars onsite. Each can features a microdose of THC and CBD and is made with real ingredients for a flavor-forward, approachable drinking experience. Designed to be enjoyed sip by sip, Cann’s Social Tonics offer a controlled, measured way to experience THC in a social setting.

“Cann was made for music festivals: relaxing with friends, enjoying good food and listening to live music,” said Jake Bullock, co-founder and CEO of Cann. “Consumers have made it clear they want these drinks to be served alongside alcohol and other NA options and we’re excited Austin City Limits Music Festival has given festivalgoers that choice.”

Cann’s Austin City Limits Music Festival debut builds on the brand’s growing presence across the festival circuit. In recent years, Cann has brought its Social Tonics to major festivals including Shaky Knees Festival, and Minnesota Yacht Club, giving more consumers the opportunity to experience the brand in live music settings. As the first microdosed THC social tonic sold at Austin City Limits Music Festival, Cann’s debut marks a new milestone for the brand and its continued integration into live music and culture.

About Cann:
Founded in 2019, Cann is the pioneer of microdosed social tonics, creating flavor-forward THC beverages designed to offer adults an approachable alternative to alcohol. Cann’s signature Social Tonics combine low doses of THC and CBD with real ingredients for a light, social experience. Cann also offers 0MG, a THC-free line that brings the brand’s signature flavors to those looking to enjoy Cann without THC. To learn more about Cann, follow them on Instagram, TikTok, X, and Facebook, or visit the brand’s website.