DNSFilter Expands Channel Partner Program for Resellers as DNS Demand Soars

The expansion marks the next step in DNSFilter’s commitment to the channel, giving value-added resellers a tiered path to build a protective DNS practice

WASHINGTON--(BUSINESS WIRE)--DNSFilter, a global leader in AI-powered protective DNS and content filtering, today announced the expansion of its Channel Partner Program, deepening its investment in the partner channel as demand for advanced DNS filtering, behavior analytics, AI governance & controls, as well as encryption & privacy accelerates. The new program offerings give resellers a structured, three-tier path to build a protective DNS practice while being backed by DNSFilter’s product, sales, and marketing teams.

Secure DNS has become one of the fastest-growing categories in cybersecurity, sitting in front of other security controls to block phishing, malware, and ransomware before traffic reaches an endpoint. As more organizations adopt it as a first line of defense, resellers are increasingly being asked to source, deploy, and support it at scale. The expanded program is DNSFilter’s commitment to equip and reward the partners driving that adoption.

“Our partners have been instrumental in getting protective DNS into the hands of organizations that need it, and demand is only growing. We want resellers to see protective DNS not as another line item, but as a category they can build a durable, profitable practice around. This program puts the margin structure and executive backing behind them to do exactly that,” said Ken Carnesi, CEO and Co-Founder of DNSFilter.

Program Tiers

The program is organized into three tiers, each scaling benefits as a partner’s business grows:

• DNSFilter Select — the entry tier for partners establishing a practice, with earn-as-you-grow benefits and a path to Accelerator
• DNSFilter Accelerator — the growth tier for partners with active pipeline and closed business, adding higher margins, additional enablement, market development funds access, and a dedicated Channel Account Manager
• DNSFilter Strategic — the top tier, available by invitation, with joint business planning, the highest margins, market development funds, and executive sponsorship

"Partners don't need another vendor telling them they're 'channel-first,' they need proof. That's what this program is. We've built dedicated channel coverage, clear rules of engagement, and deal registration that actually protects the partner who does the work not just on new deals but at the time of renewal as well. DNSFilter wins when our partners win, and we've structured this program so that's not a slogan, it's how we operate," said Adam Larrabee, VP of Commercial & Channel Sales at DNSFilter.

Partner Quotes:

"DNSFilter has built a program that reflects how partners actually sell. The product is great, the structure is clear, the rules of engagement are defined up front, and the team they have built is investing real coverage behind it. That combination is great for our partners, and it's why we're excited to bring this to our partner community," said Jessica Lindof, Regional Vice President at Climb Channel Solutions NA.

"What stands out about DNSFilter isn't just the product — it's the people behind it. Their partner team has been responsive from the first conversation, they've always made us feel like a priority account, and they stay engaged after the sale instead of handing us off. That kind of consistency is why they're one of the easiest vendors in our portfolio to work with," mentioned Lisa Lowry, Solution Sales Manager, Flair Data Systems.

"Partnerships work when both sides are building toward the same thing. DNSFilter has been transparent with GuidePoint about where the product is headed, and the expanded program formalizes access we were already benefiting from informally. That kind of visibility lets us plan against the roadmap instead of reacting to it, which is ultimately what our customers feel," said Mark Thornberry, Senior Vice President, Partnerships, GuidePoint Security.

"DNSFilter is new to our lineup, but the experience has been unmatched, with their excellent team by our side and a technology that delivers. While it's early into our partnership, we see great potential in the future since their technology is already earning a true place in how we sell," mentioned Erik Uebelein, Vice President of Sales, TnK Tech.

"DNSFilter is one of the few products we sell that customers don't have to think about after the first week, which makes it easy for our team to stand behind. Their new Channel Partner Program is just as straightforward — registration protects the work we put into an opportunity, the margin holds, and when we need their team they show up. That combination of ease and follow through is what turns a line item into a practice we believe and invest in," added Nathan Trifone, Chief Revenue Officer, White Rock Cybersecurity.

The expanded DNSFilter Channel Partner Program is available now. Additional information is available by contacting [e-mail].

DNSFilter is a leading provider of advanced DNS services to large scale enterprises, medium to large companies, educational institutions, Government agencies and MSPs & MSSPs. Today its global partner community includes organizations such as: CrowdStrike, Amazon, GuidePoint Security, Climb, SHI, Pax8, N-able, Midis Group and many more.

About DNSFilter

DNSFilter is a cybersecurity company that protects every click, leveraging AI-driven content filtering and threat protection to block threats up to 10 days earlier than competitors. DNSFilter’s solution secures workers wherever they are, helping organizations boost productivity, minimize compliance risk, and protect corporate brands on public Wi-Fi networks. Trusted by more than 57,000 organizations worldwide, DNSFilter enables organizations to deploy powerful protection in minutes while gaining deep visibility into their security posture. Learn more at dnsfilter.com.