Goer Launches in Austin to Turn Empty Fitness & Wellness Spots Into Last-Minute Deals

New pay-per-session marketplace app connects seekers with last-minute gym, fitness, and wellness options—with no membership, subscription, or contract required.

AUSTIN, Texas--(BUSINESS WIRE)--An open spot in a fitness class or wellness appointment has a short shelf life. Every day across Austin, businesses carry the same staffing, instructor, and facility costs even as spaces go unused. Once a session begins, both the opening and its potential revenue disappear.

Meanwhile, someone nearby might have booked it if the price were right, booking were simple, and it didn’t require another subscription.

Goer, launching today in Austin, was built to connect those two realities.

The app lets people book last-minute deals on fitness classes, wellness services, and gym day passes without a membership, subscription, or contract. Participating businesses decide what to offer, when to release it, and how much to charge. Listings become available within 48 hours of a session and can be added until two hours before it begins. Businesses can also lower the price as the start time approaches.

The model arrives as consumers increasingly seek affordability and flexibility. According to the Health & Fitness Association, 61% of non-customers surveyed across 10 countries identify cost as a major barrier to purchasing a membership, package, or class. Additionally, U.S. fitness facilities served nearly 96 million customers in 2024, although 77 million held memberships.

“We built fitness industry infrastructure around the business owners, and necessarily so at the time. Focusing on consumer needs and habits is the next great opportunity,” said Blake Beltram, Goer’s co-founder and CEO, who founded Mindbody, which was acquired in 2019 for $1.9 billion. “The supply is there in abundance, and there is pent-up demand. We’re connecting them in a win-win-win way that benefits everybody in the ecosystem.”

Founder and COO Ryan Clarke conceived Goer after spending eight months traveling the world and repeatedly struggling to find simple, short-term gym access. The former professional Australian rules footballer trained in nearly a hundred gyms across five continents.

“The biggest competitor for fitness and wellness businesses isn’t the business down the street,” Clarke said. “It’s the couch and the device and the screen. Goer’s job is to get more people off of those things and through the doors of Austin’s fitness and wellness businesses. When we achieve that, and we will, everyone wins.”

Goer is limiting its app marketplace to 100 ‘Founding Partners’ for now, with dozens of owners listing fitness and wellness inventory on launch day, and more coming onboard daily through October. In the spirit of community, Goer has also partnered with 20 local instructors, studio owners, and community leaders who hold equity in the company.

Goer’s pre-seed round was led by Mike Gianelli of Athlon.vc, with participation from Ben Kaplan of Relatable.

Goer is available now exclusively in Austin, on iOS and Android.

About Goer

Goer is a last-minute deals marketplace for unused spots in fitness and wellness businesses, with no subscription required. Goer connects fitness-seekers, travelers, and wellness junkies to business owners burdened with otherwise unused spots in gyms, fitness classes, and wellness centers.

Goer significantly reduces three common barriers to staying fit and active: cost, commitment, and complexity. Consumers can easily search for dropped-price deals on nearby drop-ins and day passes and pay only for what they book, while business owners control the price, timing, and number of spots they release on Goer.

Founder and COO Ryan Clarke started Goer after struggling to find simple, short-term gym access while traveling. A former professional Australian rules footballer, he played eight seasons in the AFL for the Sydney Swans and North Melbourne. Co-founder and CEO Blake Beltram founded Mindbody as a solopreneur; it later became the industry’s leading fitness management software platform and sold for $1.9 billion in 2019. Visit getgoer.com for more.