Where to Next? FlightHub Unveils the Travel Trends Shaping 2026

Breakout destinations, major events, and changing travel habits take the spotlight in FlightHub’s latest data report.

MONTRÉAL--(BUSINESS WIRE)--FlightHub™, a leading North American online travel agency, has released the third edition of its Unveiled list, revealing where travellers are going in 2026. Drawing on booking data from October 2025 to August 2026, compared with the same period the previous year, this year’s report highlights destination shakeups, generational divides, and the impact of major global events. From shifting travel habits to emerging destinations around the world, the data offers a snapshot of how travel is evolving across Canada.

“2026 has been a transformative year for travel, with major events both at home and internationally,” says Henri Chelhot, CEO of FlightHub. “This year’s data gives us a unique snapshot of how Canadians travelled during the year, and we’ll be watching to see whether these patterns continue into 2027.”

New Hotspots Are Taking Off

Casablanca, Morocco emerges as the breakout destination of the year, with a dramatic 250 per cent increase in bookings compared to 2025. Other destinations saw significant growth, including Liberia, Costa Rica (145%), Aruba (118%), and Punta Cana, Dominican Republic (109%).

Hanoi, Vietnam, is also one to watch, with bookings accelerating 98 per cent year over year. Meanwhile, Las Vegas, U.S. is stabilizing after a 40 per cent slump last year, with bookings up 1.3 per cent in 2026.

And the Top Destinations Go To…

Delhi, India is the most popular international destination for Canadians, climbing one spot to dethrone last year’s number one, Tokyo, Japan, now in second. London, U.K., Cancún, Mexico and Paris, France round out the rest of the Top 5, followed by Manila, Philippines, Lisbon, Portugal, Puerto Vallarta, Mexico, Hong Kong and Rome, Italy.

Closer to home, Toronto, Vancouver, Montréal and Calgary stay in the Top 4 inbound Canadian destinations, respectively.

But growth doesn’t tell the whole destination story. Among Canadians’ most popular international destinations, there was also a changing of the guard at the top.

Big Events, Big Travel

Host cities all saw real travel increases during this spring’s soccer tournament.

Vancouver saw a 34 per cent increase compared to last year, whereas Toronto experienced an 18 per cent increase. U.S. host cities also saw increases, including Kansas City (165%), Boston (78%) and New York/New Jersey (24%). For Canadian travellers, tournament travel was overwhelmingly domestic, with travellers largely moving between Canadian cities rather than crossing the border. Interestingly, there were no specific spikes around individual matches, with travel instead building steadily throughout the tournament.

Beyond soccer, Montréal saw a 32 per cent increase in travel around the Canadian Grand Prix from last year, while the Las Vegas Grand Prix saw a 22 per cent decrease. Meanwhile, the Winter Olympics in Milan/Cortina saw a 243 per cent surge compared to last year.

Where travellers went was also shaped by what was happening when they got there.

The Generational Divide

Gen Z gained the most share among generations in both markets, gaining 3.1 percentage points in Canada and 4.2 percentage points in the U.S. Millennials saw slight declines, falling 0.7 percentage points in Canada and 0.5 percentage points in the U.S., while Gen X dropped 0.8 and 1.9 points, respectively. Boomers are also pulling back, falling 1.4 points in Canada and 1.7 in the U.S.

“What makes Unveiled valuable is the bigger picture that emerges when we look at these trends together,” says Ayoub Hissar, Director of Communications at FlightHub. “Where travellers are going is only part of the story. What influences their decisions and how those behaviours change over time can tell us a lot about what travellers are looking for.”

The Canada-U.S. Corridor

Search interest in travel between Canada and the U.S. increased in both directions, though growth was stronger among U.S. travellers looking to Canada:

• U.S. search interest in travel to Canada increased 16 per cent year-over-year, while Canadian search interest in travel to the U.S. increased just two per cent.
• Toronto was the most searched Canadian destination among U.S. travellers, followed by Vancouver, Calgary, Montréal, and Edmonton. Search interest in both Toronto and Vancouver increased approximately 20 per cent year over year.
• New York was the most searched U.S. destination among Canadians, followed by Fort Lauderdale, Orlando, Los Angeles, and Las Vegas.
• Washington, D.C. is an emerging destination of interest for Canadians, with search interest increasing almost 23 per cent year-over-year.

À la Québécoise

Québec travellers show some distinct travel patterns compared to the rest of Canada, including taking longer trips, averaging around 11 days compared to seven days for other Canadian travellers. They also tend to travel more in July and December, driven in part by Québec’s Construction Holidays.

“It’s been another busy year for FlightHub and the overall travel sector, and Unveiled really showcases some interesting trends,” said Ayoub Hissar, Director of Communications at FlightHub. “It will be fascinating to look back at this data in 12 months’ time to see if it is a marked change.”

Looking ahead, FlightHub is also using this year’s Unveiled to spotlight 10 worldwide destinations it recommends travellers have on their radar. To explore the full list and more findings from this year’s Unveiled report, visit: https://unveiled.flighthub.com/

About the Methodology 

This report is based on FlightHub booking, search and pricing data from October 2025 to August 2026, compared with the equivalent period one year earlier. The findings reflect activity across FlightHub’s Canadian and U.S. customer base.

Figures are reported in each market’s local currency (CAD for Canada and USD for the U.S.). Unless otherwise noted, market designation refers to the country where the booking was made, while destination rankings reflect the actual origin and destination of travel.

Popularity and travel-interest rankings are based on search activity, while all other rankings and trends are based on completed bookings. Pricing figures reflect airfare rates observed during the reporting period.

Year-over-year comparisons are expressed as percentage changes or point changes, depending on the metric.

About FlightHub  

FlightHub™ is a leading North American online travel agency (OTA) based in Montréal, Canada. FlightHub proudly serves millions of Canadians each year, enabling more people to visit new places and explore new cultures. FlightHub's goal is to offer travellers the most affordable flights, optimal itineraries, and exceptional customer service. The leading online travel agency (OTA) believes that broadening travel possibilities and connecting people across borders increases human consciousness, reduces fear, and inspires positive change. Founded in 2012, FlightHub has facilitated more than 30 million connections. 

For more information, please visit: https://www.flighthub.com/