Elmhurst 1925 Launches Clean Protein™ in Canada, Redefining Ready-to-Drink Nutrition

Built on Elmhurst’s signature simplicity, the new ready-to-drink lineup enters the Canadian market packed with 27g of premium plant protein, 190 calories, as little as 3g of sugar, and absolutely nothing artificial

• 27g high-quality plant-based protein: Clean Protein’s 11 oz. ready-to-drink cartons deliver an excellent source of protein from only simple ingredients.
• 190 calories, naturally sweetened, and nutrient-rich: Formulated for meaningful daily nutrition, Clean Protein combines 190 calories and as little as 3g of sugar – sweetened naturally with cane sugar and stevia leaf extract – alongside inherent iron, fibre, calcium, potassium, and healthy fats.
• Award-Winning Taste & Nutrition: Recognized by leading industry experts for taste and clean-label innovation, Pistachio was named Dairy Alternative winner in the 2026 NEXTY Awards at Expo West and crowned Best Protein Drink in Good Housekeeping’s 2026 Snack Awards.

TORONTO--(BUSINESS WIRE)--Elmhurst^® 1925, maker of the world’s finest plant-based foods and beverages, introduces Clean Protein™ in the Canadian market. The ready-to-drink plant-based protein beverage delivers 27g of complete protein with just 190 calories and absolutely no gums, seed oils, or artificial sweeteners, underscoring Elmhurst’s commitment to simple ingredients, superior performance, and the cleanest ingredient lists in an entirely new category for the brand – RTD protein. Anchoring the new lineup, Pistachio brings high-profile credibility to Elmhurst’s expansion, having recently secured a 2026 NEXTY Award for Dairy Alternative alongside Good Housekeeping’s 2026 Snack Award for Best Protein Drink. Following strong early momentum and retail performance in the U.S., the line will make its Canadian debut at CHFA NOW Toronto (Booth #417/419) on September 26 and 27.

Setting a New Benchmark in Ready-to-Drink Plant Protein

Built on a rich base of real cashews or pistachios, Clean Protein™ delivers a smooth, indulgent experience with an uncompromising nutritional profile. Powered by a high-quality blend of mung bean and pea protein, each single-serve 11 oz. carton packs 27g of high-performance plant protein, delivering up to 44% of the daily recommended value, with just 190 calories and no more than 4g of sugar. Beyond protein, it serves as an excellent source of iron alongside naturally occurring fibre, calcium, and potassium. Free from gums, seed oils, and artificial additives, the entire line is Certified Vegan, Gluten-Free, Non-GMO, and Kosher, available in convenient four-packs.

Redefining Clean Label in the Functional Aisle

While many protein drinks rely on thickeners and synthetic additives, Clean Protein takes a different path: zero gums, seed oils, carrageenan, or cellulose gels, and no artificial sweeteners. Sweetened purely with cane sugar and stevia leaf extract, it delivers a smooth, indulgent mouthfeel without the typical chalky finish.

“We’re thrilled to bring Clean Protein™ to the Canadian market. This launch marks a major milestone in our mission to provide shoppers with cleaner, more nutritious plant-based options,” said Dan Bukowski, President of Elmhurst 1925. “As demand for more functional wellness continues to grow, we see a significant opportunity to expand the category with a product that delivers exceptional nutrition and taste without compromising ingredient integrity. This launch allows us to continue building alongside our tremendous retail and distribution partners who have put their trust in Elmhurst and our vision for the plant-based beverage space. We’re proud to introduce Clean Protein to Canadian shoppers and continue our commitment to making better-for-you nutrition accessible to more households across North America.”

Four Indulgent Varieties Built for Daily Routines

Designed to make plant-based nutrition genuinely enjoyable, Clean Protein™ introduces four delicious flavours that pair smooth, rich taste with high-protein performance:

• Pistachio – 2026 NEXTY Award Winner & 2026 Good Housekeeping Snack Award Winner – An elevated take on a trending flavour, crafted with velvety pistachios and real vanilla extract for a creamy, indulgent finish.
• Chocolate Sea Salt – Elmhurst’s twist on the ultimate classic is crafted with real, rich cocoa, buttery cashews, and a pinch of salt for a rich, comforting and indulgent flavour.
• Vanilla – This fan-favourite flavour is crafted with real vanilla extract and real, whole cashews for a smooth, creamy taste with just a touch of natural sweetness.
• Strawberry – Crafted with real strawberry puree and buttery cashews for a bright, juicy flavour that’s perfectly nostalgic and anything but artificial.

Every product is crafted using Elmhurst’s patented HydroRelease™ method, which uses only water to separate and recombine the nutritional components of nuts, grains, or seeds. This process maintains the integrity of the source ingredient without added gums, oils, or emulsifiers, while upcycling waste into energy and operating with 100% renewable hydropower.

All Elmhurst products are made without carrageenan, gums, oils, or other emulsifiers, and are Non-GMO Project Verified, dairy-free, OU Kosher, and vegan.

Canadian Distribution & Retailer Availability

The Clean Protein™ line is now available for distribution across Canada through UNFI Canada. Sold in 4-packs. The beverages will begin hitting shelves at select Canadian retailers including Loblaws, Sobeys, Metro, Farm Boy, Save-On-Foods, Longo’s, Fortinos and more in the coming weeks. Elmhurst’s full collection of plant-based products can be found at natural and traditional grocers across North America, or online at Elmhurst1925.com and Amazon. For more information on Elmhurst’s plant-based milks and creamers, please visit www.elmhurst1925.com.

About Elmhurst 1925

Elmhurst 1925 makes simple, nutritious, and incredibly delicious plant-based alternatives. Elmhurst was founded in 2017, but the company’s roots date back to 1925. Originally Elmhurst Dairy, the multigenerational, family-run organization operated for almost a century under Max Schwartz and son Henry. Sensing the need for cleaner, more nutritious, high-quality plant-based alternatives, Henry made a progressive pivot and decided to close his famous dairy plant and founded Elmhurst Milked. All Elmhurst products are crafted through the company’s unique HydroRelease™ method. Using just water, this process separates the nutritional components of a nut, grain or seed before reassembling them as a creamy plant-based beverage maintaining the full nutrition of the source ingredient without added gums, oils or emulsifiers. HydroRelease™ upcycles any waste into energy and is powered by 100% renewable Hydroelectric Power to drive sustainability every step of the way. To learn more about Elmhurst, please visit www.elmhurst1925.com, or find us on Facebook and Instagram.