Outreach Named a Leader in B2B Revenue Orchestration Evaluation

Company receives the highest possible score in 15 of 22 criteria, including Revenue Orchestration, Revenue Context & Continuity, Innovation, Roadmap, and Adoption

SEATTLE--(BUSINESS WIRE)--Outreach, the leading agentic AI platform for revenue teams, today announced that it has been named as a Leader in The Forrester Wave™: Revenue Orchestration Platforms for B2B, Q3 2026.

Outreach earned the top ranking among evaluated vendors in the current offering category and received above-average customer feedback in the report as well.

As AI takes on more revenue work, the challenge shifts from adding intelligence to coordinating execution. Revenue leaders need signals, workflows, people, and agents to work from shared context, with the governance and visibility required to trust what happens next. Outreach brings those pieces together across the revenue cycle, helping teams create pipeline, move deals forward, and forecast with greater confidence.

In the evaluation, Outreach received the highest possible score of 5 in 15 of 22 criteria across Current Offering and Strategy. Those criteria were Administration & Configuration; Coaching Workflows & Analytics; Content Generation; Conversation Intelligence; Opportunity Management; Prospecting Workflow Design & Execution; Revenue Context & Continuity; Revenue & Performance Analytics; Revenue Orchestration; Sales Forecasting; User Experience; Innovation; Roadmap; Adoption; and Pricing Flexibility & Transparency.

The Forrester report notes:

“Outreach is best suited to organizations seeking industry-leading buyer engagement, conversation intelligence, and increasingly agentic workflows to improve seller productivity, pipeline quality, and forecast outcomes at scale.”

The Forrester report also states:

“Customers showed exceptionally strong evidence of adoption across platform usage and business impact. They consistently described large-scale deployments, expanding use cases, and increasing strategic dependence on the platform.”

“The future of revenue execution isn’t another point solution or another layer of AI,” said Nithya Lakshmanan, Chief Product Officer at Outreach. “It’s a connected platform where sellers, leaders, and AI agents work from the same context and move together from signal to action. For us, receiving the highest possible score in criteria including Revenue Orchestration, Revenue Context & Continuity, Innovation, Roadmap, and Adoption demonstrates the value of our platform and the benefits customers realize with it.”

Outreach unifies sales engagement, conversation intelligence, deal management, and forecasting in a single connected platform with enterprise-grade governance built in. AI agents act across GTM workflows - from prospecting and account research to meeting prep, follow-up, CRM updates, deal management, coaching, forecasting, retention, and expansion - so sellers can focus more time on customer relationships.

Recent innovations include Outreach Omni Agent, which helps sellers and leaders get answers and take action across revenue workflows, and Agent Studio, which enables organizations to create AI agents around their own business processes. Outreach's headless, MCP-enabled architecture also connects revenue context and actions with external AI agents and enterprise applications.

The Forrester report adds: "Outreach demonstrated strong autonomy controls, monitoring, usage management, and outcome reporting for revenue-focused AI agents in production."

Additional resources

• Read: Complimentary access to The Forrester Wave™: Revenue Orchestration Platforms for B2B, Q3 2026. www.outreach.ai/resources/reports-guides/report-forrester-wave
• Read: Abhijit Mitra's perspective on what the evaluation means for the future of revenue execution. https://www.outreach.ai/resources/blog/forrester-wave-revenue-orchestration-2026
• Learn more: Explore Outreach's agentic AI platform for revenue teams. www.outreach.ai

Objectivity statement

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance. For more information, read about Forrester's objectivity here.

About Outreach

Outreach is a leading agentic AI platform built for revenue teams. Outreach lets revenue leaders hire AI agents that act rather than advise, working as true teammates that expand capacity and embed the skills of top sellers across every go-to-market workflow, from prospecting and engaging accounts to managing deals, coaching reps, forecasting, and retaining and expanding existing accounts. By unifying sales engagement, conversation intelligence, and revenue intelligence in a single connected platform, Outreach gives revenue leaders full-funnel visibility, greater forecast confidence, and more pipeline without adding headcount. World-leading enterprise organizations, including Databricks, SAP, Siemens, and Verizon, rely on Outreach to power their revenue teams. To learn more, visit www.outreach.ai.

Sources

The Forrester Wave™: Revenue Orchestration Platforms for B2B, Q3 2026, Forrester Research, Inc., Sept. 24, 2026.