Morrie’s Auto Group Announces Rebranding of Mike Miller Dealerships

PEORIA, Ill.--(BUSINESS WIRE)--Mike Miller Hyundai and Mike Miller Kia are now Morrie’s Peoria Hyundai and Morrie’s Peoria Kia. The new names reflect the dealerships’ transition to the Morrie’s brand following their acquisition by Morrie’s Auto Group in August 2024. Customers will continue to see the same familiar faces at both dealerships, now operating under the Morrie’s name and backed by the Morrie’s Promise.

“As we complete the transition to the Morrie’s brand, we’re pleased to bring the Morrie’s Promise to the Peoria community,” said Lance Iserman, CEO of Morrie’s Auto Group. “The Morrie’s Promise is centered on transparent pricing, commission-free sales guidance, service integrity, vehicle choice, fair trade and sell options, and tools designed to help customers make informed decisions throughout their ownership journey.”

In addition to the Morrie’s Promise, customers will have access to MoreCare, which includes complimentary first-year maintenance on new vehicles and a complimentary powertrain warranty on pre-owned vehicles.

“We’re excited about this next chapter in Peoria,” said Iserman. “We look forward to building on Mike Miller’s strong legacy while continuing its tradition of transparency, trust, service and community support.”

Morrie’s Peoria Hyundai and Morrie’s Peoria Kia are located at 2007 W Pioneer Way, Peoria, IL 61615. More information is available at morriespeoriahyundai.com and morriespeoriakia.com.

About Morrie’s Auto Group

Morrie's Auto Group was founded in Minneapolis in 1960 and has grown to become one of the leading dealership groups in the Midwest. Their dealerships encompass 18 brands in 31 dealerships across Minnesota, Wisconsin, Michigan, Illinois, and Nebraska. For more information on Morrie's Auto Group, please visit http://www.morries.com.