NIQ Expands Local Targeting Capabilities with Launch of TDLinx Audiences

New audience solution enables advertisers to reach consumers near the retailers, channels, and store locations that matter most

CHICAGO--(BUSINESS WIRE)--NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced the launch of TDLinx Audiences, a new suite of local audiences enabling marketers to reach consumers based on their proximity to specific retailers, retail banners, and retail channels. Built from NIQ's trusted retail location intelligence, TDLinx Audiences help brands align media investments with the retailers most relevant to their business, improving marketing efficiency through more precise audience targeting.

TDLinx Audiences enable marketers to support shopper marketing initiatives, competitive audience targeting, and channel-specific growth strategies with greater precision and efficiency. Now available through The Trade Desk in the United States, NIQ provides more than 270 syndicated TDLinx Audience segments across more than a dozen retail channels and thousands of verified locations of major national, regional, and specialty retailers. Custom TDLinx Audiences can be developed on request.

"Ultimately, every campaign is judged by its ability to drive sales where products are sold," said Maureen Stapleton, Global Commercial Lead of NIQ’s Media division. "Without visibility into retailer proximity, marketers are missing a critical signal that influences purchase behavior. TDLinx Audiences help close that gap, enabling brands to align media investments with the retailers and channels most important to their growth, supporting more efficient media activation."

A Powerful Complement to NIQ GeoPurchase Audiences

The launch of TDLinx Audiences further expands NIQ's local targeting capabilities and complements the company's established GeoPurchase Audiences, which help advertisers identify ZIP codes with strong category demand, growth potential, or competitive opportunity. Together, GeoPurchase and TDLinx Audiences provide a comprehensive local targeting solution: GeoPurchase Audiences help marketers identify where opportunity exists, while TDLinx Audiences help advertisers reach consumers based on their proximity to specific retailers and retail channels. By combining consumer demand signals with retail proximity targeting, advertisers can make media investments more efficient, relevant, and impactful.

About NIQ

NIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.

With operations in more than 90 countries, NIQ covers approximately 82% of the world’s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™—helping brands and retailers understand what consumers buy, why they buy it, and what to do next.

For more information, please visit www.niq.com.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995, including statements regarding the anticipated capabilities and benefits of TDLinx Audiences, the expected complementary use of TDLinx Audiences and GeoPurchase Audiences, and the future availability of custom audience segments. Forward-looking statements can be identified by words such as "anticipate," "expect," "intend," "plan," "believe," "designed to," "explore," "future," "accelerate," "will," "should," "may," and similar references to future events or performance. These statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that are difficult to predict and many of which are outside our control, including changes in consumer preferences, economic conditions, technological developments, competitive dynamics, and our ability to develop, deliver and monetize new products and solutions. Actual results may differ materially from those expressed or implied. Additional information on these and other risks is contained in the "Risk Factors" section of our most recent Annual Report on Form 10-K and our subsequent filings with the U.S. Securities and Exchange Commission, available at www.sec.gov. Forward-looking statements speak only as of the date of this release, and we undertake no obligation to update them except as required by law.

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