Oral-B and Crest Team Up to Bring Football Fandom to Everyday Routines with Limited-Edition Oral Care Products Celebrating Seven Beloved NFL Teams

• Oral-B and Crest are proud to be the Official Toothbrush, Toothpaste, Floss and Mouthwash of the NFL
• Oral-B and Crest products celebrating seven NFL teams are available at select retailers nationwide
• The oral care brands have drafted an unbeatable roster of NFL players, legends and famous superfans including Jake Ferguson, Haley Cavinder, Dallas Goedert, Jamaal Charles, Sydney Warner, Kenneth Gainwell, Zachariah Branch and Jonathan Stewart to help fans elevate every step of their oral care routine while celebrating the teams they love

CINCINNATI--(BUSINESS WIRE)--Oral-B and Crest, Official Oral Care Partners of the NFL, today announced the launch of new special edition products, giving fans even more ways to celebrate their love of the game. With officially licensed products featuring fan-favorite NFL teams, the brands are bringing football fandom into bathrooms nationwide with a lineup of superior oral care essentials, including toothbrushes, toothpaste, floss and mouthwash to help fans show up with confidence all season long.

Grab your favorite oral care MVPs for a winning routine:

• Kick Off a Better Brush:
  • Oral-B, America’s #1 toothbrush brand, is introducing limited-edition licensed iO Series 2 Electric Toothbrushes and manual toothbrushes featuring exclusive handle designs inspired by seven NFL teams: the Philadelphia Eagles, Dallas Cowboys, Kansas City Chiefs, San Francisco 49ers, Tampa Bay Buccaneers, Atlanta Falcons and Carolina Panthers. Each iO Series 2 Electric Toothbrush features Oral-B’s dentist-inspired round brush head, designed to upgrade your regular routine for superior plaque removal and healthier gums, delivering a perfect clean that helps fans confidently show some teeth.
• Show Off Your Gameday Smile:
  • America’s #1 whitening brand is the Official Toothpaste of the NFL. Crest 3DWhite Toothpaste’s exclusive lineup will feature branded packaging for the Philadelphia Eagles, Dallas Cowboys, Kansas City Chiefs, San Francisco 49ers, Tampa Bay Buccaneers, Atlanta Falcons and Carolina Panthers. Crest 3DWhite Toothpaste whitens teeth by removing 100% more surface stains in 3 days vs. regular toothpaste, helping NFL players’ and fans’ smiles shine bright when the spotlight is on them.
• Meet The Newest M.V.P (Most Valuable Pick):
  • From kickoff to the final whistle, Oral-B Glide Floss Picks, the Official Floss of the NFL, help fans tackle stuck food left behind from their favorite snacks and smile with confidence through the game's biggest moments.
• Take Your Routine to the End Zone:
  • Crest is helping fans stay gameday ready with fresh breath and the confidence to cheer, celebrate and show up for every play. Throughout the season, fans can score limited-edition NFL-branded bottles of Crest All Day Clean Breath.

“From the stands to the living room, football is a game that brings out big reactions and even bigger smiles, making it a natural space for Oral-B and Crest to connect with fans," said Benjamin Binot, Global Oral Care President, Procter & Gamble. “With our lineup of limited-edition oral care products, we’re creating new ways to engage fans and help people build healthy oral care habits. As America’s leading oral care brands, Crest and Oral-B are proud to be the Official Toothpaste, Toothbrush, Floss and Rinse of the NFL."

To celebrate the 2026 season, Oral-B and Crest have built out an unbeatable roster spanning NFL players, legends, and famous superfans. Together, they'll showcase how Oral-B and Crest are helping fans elevate every step of their oral care routine while celebrating the teams they love. The lineup includes:

• Jake Ferguson, Tight End & Haley Cavinder, Sports Personality and Superfan, Dallas Cowboys
• Dallas Goedert, Tight End, Philadelphia Eagles
• Jamaal Charles, Former Running Back, Kansas City Chiefs
• Sydney Warner, Superfan, San Francisco 49ers
• Kenneth Gainwell, Running Back, Tampa Bay Buccaneers
• Zachariah Branch, Wide Receiver, Atlanta Falcons
• Jonathan Stewart, Former Running Back, Carolina Panthers

“As a player, so much of what we do comes down to the routines we build every day, and that same mindset applies to how I take care of myself off the field,” said Dallas Goedert, Philadelphia Eagles tight end. “I’m proud to work with Crest and Oral-B to bring together two things I’m passionate about: taking care of my oral health and in turn my overall health and representing the game I love by giving fans a fun way to bring that team pride into their own daily routines.”

“I've always loved the energy that comes with football season, and as an athlete myself, I know how much the little things you do every day can impact how you feel and show up,” said Haley Cavinder, sports personality and Dallas Cowboys superfan. “Taking care of my teeth and smile has always been part of that routine, so partnering with Crest and Oral-B is such a fun way to bring those two sides of my life together. I love that fans can now bring their team pride into something they do every single day and feel confident showing off their smile all season long.”

“Oral-B, Crest and the NFL all understand the value of consistency, whether it's on the field or in everyday routines," said Tracie Rodburg, Senior Vice President of Global Partnerships at the NFL. "These special edition products will deepen the connection between fans and brands they know and trust."

Football fandom goes far beyond the field — and this season, Oral-B and Crest are giving fans a new way to show theirs. With NFL-branded products that bring team pride into everyday oral care routines, fans can rep their favorite teams while getting gameday ready, celebrating every big play and keeping the spirit going long after the final whistle.

About Oral-B

Oral-B is the worldwide leader in the over $5 billion brushing market, drawing upon 75+ years of expertise to empower healthier lives for all through better oral care. The brand features a wide variety of products to build a personalized oral care routine for the best clean every time, including manual, battery and electric toothbrushes for children and adults, and interdental products such as dental floss. Oral-B’s iO Series electric toothbrushes feature the latest in brushing technology, with a dentist-inspired round brush head that removes 100% more plaque than regular manual brushes, for cleaner teeth and healthier gums.

About Crest

Since its launch in 1955, Crest has been at the forefront of oral care innovation, empowering healthier smiles for 70 years. Backed by decades of research and trusted by dental professionals, Crest offers a full portfolio of products designed to meet the evolving needs of families and individuals, from cavity protection and enamel strengthening to advanced whitening, gum health, and sensitivity relief. Beyond toothpaste, Crest provides comprehensive oral care solutions, including mouthwash, whitening treatments, and daily regimens that work together to help maximize the benefits of brushing.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always^®, Ambi Pur^®, Ariel^®, Bounty^®, Charmin^®, Crest^®, Dawn^®, Downy^®, Fairy^®, Febreze^®, Gain^®, Gillette^®, Head & Shoulders^®, Lenor^®, Olay^®, Oral-B^®, Pampers^®, Pantene^®, SK-II^®, Tide^®, Vicks^®, and Whisper^®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at www.pg.com/news.