Cotchett, Pitre & McCarthy Announces Opening of $250 Million Apple AI False Advertising Settlement Claims Period

SAN JOSE, Calif.--(BUSINESS WIRE)--Cotchett, Pitre & McCarthy announced today the beginning of the 90-day Notice Period during which Class Members can submit their claims in this landmark settlement. On July 17, 2026, Judge Noël Wise of the U.S. District Court for the Northern District of California granted preliminary approval of this $250,000,000 Settlement with Apple in this nationwide false advertising class action concerning “Apple Intelligence” on iPhones. Plaintiffs allege that Apple saturated the market with advertising presenting the iPhone 16, and certain models of the iPhone 15, as a breakthrough in artificial intelligence. According to the complaint, the centerpiece of this marketing campaign was a dramatically enhanced AI-powered Siri personal assistant that could integrate information across apps. As alleged, tens of millions of consumers purchased iPhones based on these ads; however, Apple failed to deliver the promised features.

Under the $250 million Settlement, U.S. consumers and businesses who purchased an eligible iPhone from June 10, 2024 to March 29, 2025, and submit a valid claim, will be entitled to a cash payment for each device. In agreeing to the Settlement, Apple does not admit to liability and denies having engaged in any wrongdoing.

The district court appointed Cotchett Pitre & McCarthy, Kaplan Fox and Clarkson as Class Counsel and approved a robust Notice Plan to go out to class members from September 21 through December 21, 2026 via email, U.S. mail, news publications, and an innovative online media campaign. The settlement website is located at www.smartphoneAIsettlement.com

According to Brian Danitz, a partner at Cotchett, Pitre & McCarthy, and Class Counsel for the Settlement Class: “This $250 Million settlement is one of the largest in a false advertising case. It will provide timely relief to consumers and companies nationwide for Apple’s alleged failure to deliver the AI enhanced Siri features as advertised. We are sending Notice out on every available channel to let class members know it is easy to submit a claim for your cash payment under the Settlement.”

The deadline for class members to submit a claim is December 21, 2026. The case is Landsheft v. Apple Inc., 5:25-cv-02668-NW, in the U.S. District Court for the Northern District of California.

COTCHETT, PITRE & McCARTHY	KAPLAN FOX	CLARKSON LAW FIRM, P.C.
Joseph W. Cotchett	Laurence King	Ryan J. Clarkson
Brian Danitz	Frederick Fox	Yana Hart
Karin B. Swope	Mathhew George	Tim Giordano
Blaire V. Kittle	Blair E. Reed	Bryan P. Thompson
Elle D. Lewis	Clarissa Olivares