REX Financial Launches Alpha Sports to Build ETFs Tracking MLB and NHL Teams’ Performance

Alpha Sports: ETFs linked to CME Futures on FutureSports Performance Indexes, with BaseballShares^TM and HockeyShares^TM already filed with the SEC ahead of CME Group's planned September 28 futures launch

MIAMI--(BUSINESS WIRE)--REX Financial ("REX") today announced the launch of Alpha Sports Holdings Inc. (“Alpha Sports”), a new company built to do one thing: turn what happens on the ice, the field and the court into exchange-traded funds. REX ETF Trust has filed registration statements with the SEC for Alpha Sports BaseballShares^TM and HockeyShares^TM, suites of ETFs designed to provide exposure to the performance of Major League Baseball and National Hockey League teams.

The ETFs will be linked to CME futures contracts on FutureSports Performance Indexes (FSPI), rules-based benchmarks that convert official team statistics into a single live number. Each team index opens the season at a set number and moves during games as statistical measures add or subtract points. For instance, the FSPI Major League Baseball (MLB) Team Indexes move based on 70 factors, including runs scored, stolen bases, and strikeouts. Indexes reset in the offseason.

The timing follows CME Group's announcements that it plans to list futures on the FutureSports NHL and MLB indexes, pending regulatory review. Alpha Sports plans to bring those markets to retail investors across America via ETFs.

“The sports industry generates hundreds of billions of dollars a year, but there has never been a liquid, transparent investment product tied directly to what happens in live games,” said Greg King, CEO of Alpha Sports. “Alpha Sports exists to build that product for passionate investors who want to participate in the fortunes of their favorite teams.”

Alpha Sports Holdings Inc., is a subsidiary of REX. BaseballShares^TM and HockeyShares^TM are the first planned products; the company intends to extend the model to additional leagues and sports as more sports indexes become available.

For additional information, visit www.alphasports.io

Registration statements containing preliminary prospectuses relating to the ETFs have been filed with the Securities and Exchange Commission but have not yet been declared effective. Information contained herein is subject to completion or amendment. Shares of the ETFs may not be sold, nor may offers to buy be accepted, prior to the time the registration statement becomes effective. The information contained in the prospectuses is not complete and may be changed.

This communication is not an offer to sell these securities and is not a solicitation of an offer to buy these securities in any state where the offer or sale is not permitted.

Investors should consider the investment objectives, risks, charges and expenses of the ETFs carefully before investing. The preliminary prospectus contains more complete information about the ETFs, including investment objectives, risks, charges and expenses. Read the preliminary prospectuses carefully before you invest or send money.

An investment in the ETFs involves risk, including possible loss of principal. The ETFs are new and have no operating history. The ETFs’ investment strategy is speculative and involves substantial risk. The ETFs will invest in derivatives linked to sports performance indexes, which are subject to significant volatility and may result in significant losses. The value of the ETFs may fluctuate significantly based on events outside of the control of the ETFs or their advisers, including the outcomes of sporting events. There can be no assurance that the ETFs will achieve their investment objectives.

About Alpha Sports

Alpha Sports is a dedicated sports ETF company newly established to deliver professional and amateur sports-related exchange-traded products to investors. The Company’s leadership team are ETF veterans who are passionate about sports and believe sports team performance investing is developing as a new alternative asset class.

About REX Financial

REX Financial offers over 80 exchange-traded products built for both active traders and long-term investors, spanning alternative income, crypto, thematic, and leveraged strategies. Whether making short-term trades, generating income from volatility, or investing in digital assets and emerging themes like drones, REX empowers investors to act decisively on their market views.

For more information, please visit rexshares.com.