OLAY Launches New Super Body Oil: Golden Hour in a Bottle for a Luminous Glow

Satisfy your skin’s thirst for more with the new OLAY Super Body Oil, blending an indulgent gourmand scent with a lightweight formula to reveal luminous skin all day long

CINCINNATI--(BUSINESS WIRE)--A radiant, golden-hour glow shouldn't depend on where you are or what time the sun sets. To prove that peak luminosity is achievable anytime, anywhere, OLAY hosted ‘The Golden Hour Escape,’ an immersive sunset-inspired experience in New York City. The message was clear: you don't need heavy, sticky moisturizers to get glowing skin. That’s why OLAY is elevating daily body care routines with its latest innovation: the all-new OLAY Super Body Oil.

From the brand behind the most awarded serum*, the latest addition to the OLAY Super Collection elevates body care to the next level. Powered by a 5-in-1 oil and serum complex, the lightweight formula absorbs instantly to reveal luminous skin without any greasy residue.

"With our new Super Body Oil, we're bringing a golden hour glow to consumers through a lightweight formula that feels and smells luxurious," said Kate DiCarlo, Senior Director, Communications at OLAY. “Its non-greasy feel means consumers can achieve that luminous, golden hour glow anytime without compromise."

Add OLAY Super Body Oil to your routine to unlock your dream skin. Whether you layer it after the Super Serum Body Lotion or use it on its own, the OLAY Super Body Oil satisfies your skin's thirst for more to reveal the most luminous skin of your life.

• 5-in-1 Oil + Serum Complex: Expertly formulated with a breakthrough blend of squalane oil, jojoba oil, vitamin E, collagen peptide, and bakuchiol.
• Luxurious scent: Infused with an irresistible gourmand fragrance experience that smells like a cozy embrace: an addictive blend of Pistachio Cream, Warm Vanilla, and Caramel Drizzle for skin that smells as good as it looks.
• Layerable Glow: Massage this decadent oil directly onto wet or dry skin for an instant glow. For best results, layer it over your favorite OLAY Super Serum Hand + Body Lotion.
• Skin-Loving Ingredients: Formulated without sulfates, parabens, phthalates, and silicones.

The OLAY Super Body Oil is available now at major retailers nationwide starting at $14.99. For more information, visit OLAY.com.

*4-year review of major beauty awards

About OLAY

OLAY is a science-led skincare brand trusted by millions of women worldwide for over 70 years. As a leader in skin cellular science, OLAY is known for its expertise in anti-aging and hydrating with deep knowledge across ingredients including niacinamide, retinol, vitamin C and collagen peptides. OLAY develops clinically tested formulas designed to visibly improve the look of wrinkles, crows’ feet, smile lines, dryness, dullness and uneven tone, lack of elasticity and other skin concerns that work at the skin’s cellular level. As the #1 anti-aging skincare brand, OLAY delivers innovative, high-performance products backed by proven science and trusted results that work across all skin tones. OLAY’s award-winning portfolio includes hydrating body washes and lotions, the Most Awarded Serum*, the #1 Most Awarded Retinol**, the Most Awarded Facial Cleanser Collection.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

** Based on a 6-year review of major beauty awards ending June 2025